生产管理学--生产与运作战略(ppt27)-管理学(编辑修改稿)

生产管理学--生产与运作战略(ppt27)-管理学(编辑修改稿)内容摘要：

不同寿命阶段的生产运作战略 Introduction Growth Maturity Decline Product design and development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality Forecasting critical Product amp。 process reliability  Improvements and options of petitive advantages Increase capacity Enhance distribution Standardization Less rapid product changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting Little product differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity Strategy and Issues During A Product’s Life Cycle Best period to increase market share Ramp。 D engineering are critical Product design and development are critical Frequent product and process design changes Overcapacity Short production runs High skilledlabor content High production costs Limited number of models Utmost attentions to quality Quick elimination of marketrevealed design defects  Company Strategy amp。 Issues  P/OM。