宝来巡展试车活动经销商执行规范2-营销制度表格(编辑修改稿)

宝来巡展试车活动经销商执行规范2-营销制度表格(编辑修改稿)内容摘要：

ined and relevant products knowledge and activity information other details Shoes, silk socks, hairdo of the model, etiquette need unified regulation, arrangement Page 910： forth step： choose and cooperate with suppliers（ page 10’2） 12 Page 11： Fifth step:The datapreparing of the characters hosts’ bunch of words Fastening the flow of drawing together the whole activity, vivid image the diction of etiquette , staff member When meet consumer, unified introduction content . Register forms at the scene According to the activity request, make the form of registering, use onthespot, collect consumer39。 s information. 13 A:N a m e : A g e :S e x : M a r i t a l s t a t u s ： m a r r i d U n m a r r i dP o s i t i o n T e l :C o n t a c t a d d r e s s : C o d e :I D c a r d n u m b e r : T h e n u m b e r o f d r i c i n g l i c e n s eW h e t h e r t h e r e a r e p r i v a v e c a r s : D r i v e t i m e : a n n u a lY o u r c a r i s :E d u c a t i o n d e g r e e B :t e s t d r i v e d a t e ： J u n e , 1 5 J u n e , 1 6 ( 3 ) . T h e r e a s o n y o u b u y c a r : f o r y o u r s e l f f o r f a m i l y c o n v i e n c e b u s i n e s s u s e f o r h u s b a n d o r w i f e ( 4 ) . F a c t o r s t h a t i n f l u e n c e y o u t o b u y c a r : ( u s e n u m e r a l t o i n d i c a t e s e q u e n c ep r i c e （ ） s e r v i c e （ ） p r i c e o f c o m p o n e n t s （ ） f u n o f d r i v i n g （ ） s u i t a b l e t o s i t （ ） q u a l i t y （ ） c o s t o f u s e （ ） a p p e a r a n c e （ ） b r a n d（ ） s a f e t y （ ）(5). t e s t d r i v e t i m eu n d e r 1 2 0 , 0 0 0 1 2 0 , 0 0 0 t o 1 8 0 , 0 0 0 1 8 0 , 0 0 0 t o 2 4 0 , 0 0 0 2 4 0 , 0 0 0 t o 3 0 0 , 0 0 0 a b o v e 3 0 0 , 0 0 0u n d e r j u n i o r c o l l e g e o r j u n i o r c o l l e g e u n d e r g r a d u a t e a b o v e u n d e r g r a d u a t e I n c o m e ( m o n t h ) : 0 9 : 3 0 1 1 : 3 0 1 1 : 3 0 1 3 : 3 0 1 3 : 3 0 1 5 : 3 0 1 5 : 3 0 1 7 : 3 0r e g i s t f o r m(1). p u o p o s e t o b u y c a r : h a l f a y e a r o n e y e a r r e c n e t y e a r s n o p u r c h a s e p l a n(2). P r i c e i n m i n d ： i f y o u w a n t t o b u y a c a r , h o w m u c h w i l l y o u p a y ?报名表格 14 Page 12： sixth step:public show and decoration in scene • Style ： Succinct atmosphere, random ,full of enjoyment. • Content： according to the place , 47 cars are relatively good。 The distributor introduces the products. • Decorate： the image and the sign of fawwolkswagen, use the unified show tool,back board,etc.. • Material： The products, distributor39。 s information material, the image materials of the products, gift,etc • Clothing ： Performer39。 s clothing suitable, recreation。 the distributor , the pany staff put on unifies the uniform. • Language requirement： Relax, forbid using the introduction of type of set pattern。 Pay attention to the courtesy , can39。 t buy or sell under coercion . －－ Began to arrange exhibits at noon before that day of the activity, put all goods and material needing assigning in the scene at the scene according to the plane figure designed. Get in touch with security personnel of the place or arrange for personnel to keep watch at night, guarantee that the onthespot goods and material are safe. 15 Page 1314： seventh step： carry out the public show（ page 13） A、 The Bora is shown : Scene park 47 vehicles of Bora( propose using the cars of different colors), support consumers to visit B、 The Bora’materials slice, advertising film are broadcast: Let consumer understand Bora’s relevant outfit, establish brand image of Bora C、 The staff member introduces, explain: Onthespot distributor39。 s performance, disposition ing in detailed introduction, explanation the features of Bora to the consumer. D、 Sell the car, register test drive at the scene:consumer can pay the deposit at the scene and invite consumers to take part in the test drive activity E、 Distribute leaflets: Distribute leaflets to the consumer, let its understanding Bora detailed －－ staff advance two hour to reach to the scene while outside engaged staff advance an hour. To prepare the beginning of activity. Works on the public show Attention： While arranging exhibits, there should relevant personnel that show up and guide and check the result of assigning in the area. All decoration should be finished at the first day of activity。 Before showing, vehicles need to buy the insurance, fully unexpected to happen. The onthespot staff member needs to put on unify clothing , in order to set up the fawvolkswagen’s whole brand image. 16 Page 1314： seventh step: carry out the public show（ page 14） Show the divided work of basis personnel publicly Personnel duty quantity Control personnel Control activity quality, deal with and happen suddenly the incident 1 etiquette Distribute and propagate the single page, introduce the activity situation 2 Sale on the spot Introduce disposition of Bora’s detail to the consumer 3 Equipment The once that maintain on spot equipment are normal and safe 1 Resistor personnel and scene Resistor materials of consumers 2 photograph Note activity course 3 Improvement of automobile looks Keep the cleans of the on the spot cars 1 Total 13 List of articles of public show content requirement quantity Bora automobile（ include introduce cars cards) Different color and type 25 Pack the cars and。