咨询公司面试常用分析模型-全英文(doc)-人力资源综合(编辑修改稿)

咨询公司面试常用分析模型-全英文(doc)-人力资源综合(编辑修改稿)内容摘要：

t provider or carving out a higherend market niche what consultants call differentiation. The Four Ps This is a useful framework for evaluating marketing cases. It can be applied to both products and services. The Four Ps consist of: Price The price a firm sets for its product/service can be a strategic advantage. For example, it can be predatory (set very low to undercut the petition), or it can be set slightly above market average to convey a premium image. Consider how pricing is being used in the context of the case presented to you. Product The product (or service) may provide strategic advantage if it is the only product/service that satisfies a particular intersection of customer needs. Or it may simply be an extension of already existing products, and therefore not much of a benefit. Try to tease out the value of the product in the marketplace based on the case details you have been given. Position/Place The physical location of a product/service can provide an advantage if it is superior to its petition, if it is easier or more convenient for people to consume, or if it makes the consumer more aware of the product/service over its petition. In the context of a business case, you may want to determine the placement of the product or service pared to its petition. Promotion With so much noise in today39。 s consumer (and business to business) marketplace, it is difficult for any one product/service to stand out in a category. Promotional activity (including advertising, discounting to consumers and suppliers, celebrity appearances, etc.) can be used to create or maintain consumer awareness, open new markets, or target a specific petitor. You may want to suggest a promotional strategy in the context of the case you are presented relative to the promotional activity of other peting products/services. The Four Cs The Four Cs are especially useful for analyzing new product introductions and for industry analysis. Customers How is the market segmented? What are the purchase criteria that customers use? Competition What is the market share of the clients? What is its market position? What is its strategy? What is its cost position? Does he/she have any market advantages? Cost What kind of economies of scale does the client have? What is the client39。 s experience curve? Will increased production lower cost? Capabilities What resources can the client draw from? How is the client anized? What is the production system? The Five Cs This framework is mostly applied to financial cases and to panies (although it can be applied to individuals). You may employ it in other situations if you think it is appropriate. Character Evaluate the dedication, track record, and overall consumer perception of the pany. Are there any legal actions pending against the pany? If so, for what reason? Is the pany progressive about its waste disposal, quality of life for its employees, and charitable contributions? What sort of impact would this have on the case you are evaluating? Capacity If you are dealing with a manufacturing entity, are its factories at, above, or below capacity, and for what reasons? Are there plans to add new plants, improve the technology in existing plants, or close underperforming plants? What about production overseas? Capital What is the pany39。 s cost of capital relative to its petitors? How healthy are its cash flows, revenues, and debt load relative to its petition? Conditions What is the current business climate the pany (and its industry) faces? What is the short and longterm growth potential in the industry? How is the market characterized? Is it emerging or mature? These questions can assist you in evaluating the facts of the case against the environment that the pany/industry inhabits. Competitive Advantage This is the unique edge a pany possesses over its petitors. It can be an unparalleled set of business processes, the ability to produce a product/service at a lower cost, charge a market premium, or any number of other assets that create an advantage over other market play。