marketing∶creatingandcapturingcustomervalue(编辑修改稿)

marketing∶creatingandcapturingcustomervalue(编辑修改稿)内容摘要：

n, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Production concept is the idea that consumers will favor products that are available or highly affordable Marketing Management Orientations Chapter 1 slide 16 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. Organization should therefore devote its energy to making continuous product improvements. Marketing Management Orientations Chapter 1 slide 17 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort Marketing Management Orientations Chapter 1 slide 18 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Marketing Management Orientations Marketing concept is the idea that achieving anizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than petitors do Chapter 1 slide 19 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Marketing Management Orientations Societal marketing concept is the idea that a pany should make good marketing decisions by considering consumers’ wants, the pany’s requirements, consumers’ longterm interests, and society’s longrun interests Chapter 1 slide 20 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Designing a CustomerDriven Marketing Strategy Chapter 1 slide 21 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The marketing mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. It include。