20xx届英语一轮精品复习导学案：unit1advertising译林牛津版必修4(编辑修改稿)

20xx届英语一轮精品复习导学案：unit1advertising译林牛津版必修4(编辑修改稿)内容摘要：

m the passage that ___________. A. China can make and sell any product all over the world B. high pay may not solve the problem of China‟s research environment C. cooperation with institutions has been set up to make a Chinese brand D. the new government program are aimed at encouraging imagination ( )4. Which is the best title of the passage? A. Look for a New Way of Learning B. Reward Creative Thinking C. How to Bee a Creator D. Establish a technical Environment （三） 任务型阅读：阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的词。 （ 20 分） Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have bee the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the munication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for imageoriented customer behavior is probably that customers‟ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from puter games and Hollywood movies, in which customers‟ preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a „need‟ for difference” ( Baudrillard). The typical example is Apple Computer‟s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main parisons Contexts Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere. Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for imagecentered behavior Influenced by puter games and Hollywood movies, people‟s 9 is virtualized. 10 are given to prove the importance of image Apple Computer‟s IMAC/ Disney Fairyland/ Las Vegas （四） 单词拼写：根据所给句子及汉语注释或首字母拼写单词。 （ 20 分） 1. When the usual way to deal with a problem does not work, it is time for you to look for a new a__________ to solve it. 2. In e__________ cold weather, the engine might refuse to start. In that case, you must increase the indoor temperature to above 10 degrees centigrade. 3. A crime was c__________ last week. The police was looking into the case, but they haven‟t found any clues. 4. The president‟s visit has greatly p__________ mutual understanding between the two countries. 5. He often give c__________ upon the news in the newspapers. 6. This digital camera allows you to take photographs __________ (连续地 )for up to 6 hours. 7. What parts of this issue would they care about or be __________ with? (与„„有关 ) 8. I really don‟t know how to build an ad __________. (活动，运动 ) 9. It is a new latest book. Our teacher remends that I __________ a copy to read.（购买） they want to bee the market leader, the pany must __________（保证） that their product is of high quality. 一、知识复习 （一）词汇部分 1.【参考答案】① persuasive ② persuasion ③ persuaded ④ persuaded 【点拨拓展】 persuade 为 vt. 说服；劝服，常用搭配为 persuade sb. to do sth./into doing sth.劝服某人做某事； persuade sb. not to do sth./ out of doing。 形容词为 persuasive，劝导性的，劝诱的；有说服力的。 名词形式为 persuasion。 persuade sb. of sth.=convince sb. of。 如果表示“不一定说服”的意思，可以在短语前加上 try to … 2.【参考答案】① am satisfied with ② satisfy ③ To my satisfaction ④ satisfactory ⑤ with satisfaction ⑥ far from satisfactory 【点拨拓展】 satisfy ；使满意 常用于 be satisfied with… ，对„„感到满意和 satisfy one‟s need/demand,满足某人的需要的结构中。 如： I didn‟t like the story。 it didn‟t satisfy me. But perhaps I‟m hard to satisfy. I was not satisfied with the result. satisfy 所对应的名词为 satisfaction,形容词为 satisfactory 3.【参考答案】① The pany produces different kinds of furniture. ② The country is famous for the production of small cars. ③ The place is known for its dairy produce. ④ The production of the film cost twenty million US dollars. 【点拨拓展】 produce vt. （ 1） 生产 ,出产。 制造。 创作 ；如： The factory produces 1,000 cars a week. 这家工厂每星期生产一千辆轿车。 （ 2） 生育。 产 (仔 ) （ 3） 拿出。 出示。 提出 ；如： He produced from his pocket a bunch of keys. 他从口袋里掏出一串钥匙。 （ 4） 上演。 上映。 播放。 出版 ；如： The opera was first produced in 1970. 这个歌剧是在一九七 O 年首次演出的。 (5) 引起 ,产生。 招致。 如： His arrival produced a sensation. 他的抵达引起了轰动。 （ 6） 使 (线 )延长。 使 (面 )扩展。 做不及物动词 vi. 生产；创作；做。 而 production 则为。 产量，生产。 4.【参考答案】① connected ② connect ③ are connected/are united ④ Joining ⑤ is joined/is connected ⑥ connected/united 【点拨拓展】 connect 表示 “连接；结合 ”，指两事物在。