consumermarketsandconsumerbuyerbehavior(编辑修改稿)

consumermarketsandconsumerbuyerbehavior(编辑修改稿)内容摘要：

12 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Characteristics Affecting Consumer Behavior Lifestyle is a person’s pattern of living as expressed in his or her psychographics • Measures a consumer’s AIOs (activities, interests, opinions) to capture information about a person’s pattern of acting and interacting in the environment Personal Factors Chapter 5 slide 13 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Characteristics Affecting Consumer Behavior • Personality and selfconcept – Personality refers to the unique psychological characteristics that lead to consistent and lasting responses to the consumer’s environment Personal Factors Chapter 5 slide 14 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Characteristics Affecting Consumer Behavior Psychological Factors Motivation Perception Learning Beliefs and attitudes Chapter 5 slide 15 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Characteristics Affecting Consumer Behavior A motive is a need that is sufficiently pressing to direct the person to seek satisfaction Motivation research refers to qualitative research designed to probe consumers’ hidden, subconscious motivations Psychological Factors Motivation Chapter 5 slide 16 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Characteristics Affecting Consumer Behavior Maslow’s Hierarchy of Needs Chapter 5 slide 17 Copyright 169。 2020 Pearson Education。