marketingchannelsdeliveringcustomervalue(编辑修改稿)

marketingchannelsdeliveringcustomervalue(编辑修改稿)内容摘要：

ght 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Corporate vertical marketing system integrates successive stages of production and distribution under single ownership Vertical Marketing Systems Chapter 12 slide 11 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Contractual vertical marketing system consists of independent firms at different levels of production and distribution who join together through contracts to obtain more economies or sales impact than each could achieve alone. The most mon form is the franchise anization. Vertical Marketing Systems Chapter 12 slide 12 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Franchise anization links several stages in the production distribution process – Manufacturersponsored retailer franchise system – Manufacturersponsored wholesaler franchise system – Service firmsponsored retailer franchise system Vertical Marketing Systems Chapter 12 slide 13 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Administered vertical marketing system has a few dominant channel members without mon ownership. Leadership es from size and power. Vertical Marketing Systems Chapter 12 slide 14 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Multichannel Distribution System Chapter 12 slide 15 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Design Deci。