bmwagthedigitalcarproject(编辑修改稿)

bmwagthedigitalcarproject(编辑修改稿)内容摘要：

to design up to the brainstorming phase using a puter. Eased transfer of data to the CAD phase。 no need to digitize clay model data. o Allowed time consuming functionality and manufacturability tests to be run earlier on via puters thus creating ability to discover errors earlier in the process. This results in less timeconsuming and expensive prototypes being built. ie, crash simulations could be simulated on the puter in days or weeks instead of many months it would take to design, build and crash prototype vehicles. 3. Is senior management giving the anization enough time to carry out these radical changes? What are the risks if BMW changes its development process and/or anization too quickly? What are the risks if they change too slowly?  Management has given more than enough time. In fact, the pany has been dragging its feet to enable this change primarily because there is no sense of urgency. A year has passed by and very little progress has been made on implementing the new system.  Risks of BMW changing too quickly o Worst thing they could do is sacrifice speed for quality. BMW’s value proposition is its superior design。 If they give this up then BMW will lose its key petitive advantage. I don’t。