4a级温泉休闲度假景区营销经营方案(编辑修改稿)

4a级温泉休闲度假景区营销经营方案(编辑修改稿)内容摘要：

di ffi cul t to fi nd, especi al ly duri ng the col d wi nter m onths. Today’s festi val s have m any ori gins, som e reli gious, som e seasonal, and som e for speci al peopl e or events. Festi val s of the Dead Som e festi val s are hel d to honour the dead or satisfy the ancestors, who mi ght return either to hel p or to do harm. For the Japanese festi val O bon, peopl e shoul d go to clean graves and li ght i ncense i n m em ory of thei r ancestors. They also l i ght l am ps and pl ay musi c because they thi nk that thi s wi l l ead the ancestors back to earth. In Mexi co, peopl e cel ebrate the Day of the Dead i n earl y N ovemver. O n thi s im portant feast day, peopl e eat food in the shape of skul l s and cakes with “bones” on them . They offer food, fl owers and gifts to the dead. The Western hol i day H al oween also had its ori gi n i n ol d bel i efs about the return of the spi ri ts of dead peopl e. It i s now a chi l dren’s festi val, when they can dress up an go to thei r neighbours’ hom es to ask for sweets. If the nei ghbours do not gi ve any sweers, the chi l dren m ight pl ay a trick on them. Feti val s to H onour Peopl e Festi vals can al so be hel d to honour fam ous peopl e. The Dragon Boat Festi val i n China honours the fam ous ancient poet, Qu Yuan. In the USA, Colum bus Day i s in m em ory of the arri val of Chri stopher Col um bus i n the N ew Worl d. Indi a has a nati onal festival on O ctober 2 to honour Mohandas Gandhi , the l eader who hel ped gai n Indi a’s i ndependece from Bri tai n. H arvest Festi val s H arvest and Thanksgi ving festival can be very happy events. Peopl e are grateful because thei r food is gathered for the wi nter and the agricul tural work i s over. In European countri es, peopl e wi l usual y decorate churches and town hal ls with fl owers and frui t, and wil l get together to have m eals. Some peopl e mi ght wi n awards for thei r farm produce, li ke the bi ggest waterm el on or the m ost handsom e rooster. Chi na and Japan have mi dautumn festi val s, when peopl e admi re the m oon and in Chi na, enjoy m ooncakes. Spri ng Festi vals The m ost energetic and im portant festi val s are te ones that l ook forward to the end of wi nter and to the i ng of spri ng. At the Spri ng Festival i n Chi na, peopl e eat dum pi ngs ifsh and m eat and may gi ve chil dren lucky m oney i n red paper. There are dragon dances and carni val s , and fam il i es cel ebrate the Lunar N ew Year together. Som e Western countri es have very exci ti ng carni cal s, whi ch take pl ace forty days before Easter, usual l y in February. These carni val s mi ght i ncl ude parades, danci ng i n the streets day and ni ght, l oud m usi c and col ourful cl othi ng of al l ki nds. Easter i s an im portant reli gi ous and soci al festi val for Chiri sti ans around the worl d. It cel ebrates the return of Jesus from the dead and the i ng of spri ng and new li fe. Japan’s Chery Bl ossom Festi cal happens a li ttl e l ater. The country, covered wi th cherry tree fl owers, l oks as though i t i s covered wi th pi nk snow. Peopl e l ove to get together to eat, dri nk and have fun wi th each other. Festi val s l et us enjoy l ife, be proud of our custom s and fet ou work for a l i ttl e whi l e. A Sad Love Story Li Fang was heartbroken. It was Val etine’s Day and H u Ji n had sai d she woul d m eet him at the coffee shop after work. But she di dn’t turn up. She coul d be with her fri ends ri ght now l aughi ng at him . She sai d she woul d be there at seven o’ clock, and he thought she woul d keep her word. He had l oked forward to m eeti ng her al day, and now he was al on with hi s roses and chocol ates, l i ke a fool . Wel l, he ws not goi ng to hol d hi s breath for her to apol ogi ze. H e woul d drown hi s sadness i n coffee. It was obvi ous that the m anager of the coffee shop was wai ti ng for Li Fang to l eave – he wi ped the tabl es, then sat down and turned on the TV – just what Li Fang needed! A sad Chi nese story about lost l ove. The randaughter of the Goddess of H eaven vi si ted the earth. H er nam e was Zhinu, the weaving fi rl . Whi l e she was on earth she m et the herd boy N i ul ang and they fel l i n l ove. ( “ Just li ke m e and H u Ji n, ” thought Li Fang.) They got m arri ed secretl y, and they were very happy. (“We coul d be li ke that, “ thought Li Fang. ) When the Goddess of H eaven knew that her granddaughter was m ari ed to a hum an, she becam e very angry and m ade the weavi ng gi rl return to H eaven. Ni ul ang tri ed to fol l ow her, but the river of stars, the Mil ky Way, stopped him . Fi ndi ng that Zhi nu was heartbroken, her grandm other final y deci ded to l et the coupl e cross the Mi l ky Way to m eet once a year. Magi pi es m ake a bri dge of thei r wi ngs so the coupl e can cross the ri ver to m eet on the seventh day of the senveth l unar m onth. Peopl e i n Chi an hope that the weather wi l be fi ne on that day, because i f i t i s rai ni ng, i t means that zhi nu i s weepi ng and the coupl e won’t be abl e to m eet. The announcer sai d, “ Thi s i s the story of Qi qi ao Festival. When foreigners hear about the story they cal i t a Chi nese Val enti ne’s story. It’s a fi ne day today, so I hope you can al m eet the one you l ove. ” As Li Fang set off for hom e, he thought , “ I guess H u Ji n doesn’t l ove m e. I’ just throw these fl owers and chocol ates away. I don’t want them to remi nd m e of her. ” So he di d. As he sadl y passed the tea shop on the corner on hi s wasy hom e, he heard a voi ce cal li ng him . There was H uji n waving at hi m and cali ng, “Why are you so l ate? I’ ve been wai ti ng for you for a l ong tim e! An I ha ve a gi ft for you!” What woul d he do? H e had thrown away her Val enti ne fi ges! She woul d never fi ve him . Thi s woul d not be a happy Bal enti ne’s Day! Wi nter Carni val i n Quebec A group of very col d t。