财务管理与财务分析运营管理课件a(编辑修改稿)

财务管理与财务分析运营管理课件a(编辑修改稿)内容摘要：

d according to its perceived importance, with the total weights typically equaling 100. The total score is the sum of the weighted scores (weight score) for all the criteria. The manager can pare the scores for alternatives against one another or against a predetermined threshold. 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential Unit profit margin Operations patibility Competitive advantage Investment requirement Project risk Threshold score = 800 Preference Matrix Example 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential 30 Unit profit margin 20 Operations patibility 20 Competitive advantage 15 Investment requirement 10 Project risk 5 Threshold score = 800 Preference Matrix Example continued 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential 30 8 Unit profit margin 20 10 Operations patibility 20 6 Competitive advantage 15 10 Investment requirement 10 2 Project risk 5 4 Threshold score = 800 Preference Matrix Example continued 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential 30 8 240 Unit profit margin 20 10 200 Operations patibility 20 6 120 Competitive advantage 15 10 150 Investment requirement 10 2 20 Project risk 5 4 20 Threshold score = 800 Preference Matrix Example continued 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential 30 8 240 Unit profit margin 20 10 200 Operations patibility 20 6 120 Competitive advantage 15 10 150 Investment requirement 10 2 20 Project risk 5 4 20 Weighted score = 750 Threshold score = 800 Preference Matrix Example continued 169。 2020 Pearson Education Performance Weight Score Weighted Score Criterion (A) (B) (A x B) Market potential 30 8 240 Unit profit margin 20 10 200 Operations patibility 20 6 120 Competitive advantage 15 10 150 Investment requirement 10 2 20 Project risk 5。