财务管理与财务分析运营管理课件2(编辑修改稿)

财务管理与财务分析运营管理课件2(编辑修改稿)内容摘要：

2020 Pearson Education Core petence examples Starwood case: page 19 Franchising  franchisee franchisor  service fee: McDonald 4% monthly sales Consistency 169。 2020 Pearson Education Global Strategies  A global strategy may include buying foreign services or parts and entering or expanding foreign markets.  Two effective global strategies are: 1. Strategic Alliances a) Collaborative efforts b) Joint ventures c) Technology licensing 2. Locating abroad 169。 2020 Pearson Education Market Analysis A Market Analysis is one key to developing a customerdriven strategy, and is acplished in two parts. Market Segmentation, which identifies groups of customers with enough in mon to warrant developing services and/or products for them. Needs Assessment identifies the needs of each market segment. Needs include such things as: Service or product needs Delivery system needs Volume needs 169。 2020 Pearson Education Competitive priorities • cost • quality • time • flexibility Market analysis • segmentation • needs analysis Arriving at the Competitive Priorities Corporate Strategy • environmental scanning • core petencies • core processes • global strategies 169。 2020 Pearson Education Competitive Priorities Cost 1. Lowcost operations Quality 2. Top quality 3.。