波士顿公司服务模式的启示(编辑修改稿)内容摘要：
STILL A PARADOX IN CHINA •Client Low purchasing power Unsophisticated/”Fundamental” problems •BCG High cost Advantage in solving market oriented plexity 北京南洋林德投资顾问有限公司 WHAT SHOULD BE OUR SSV? 1. Target Market Segment • Whom are we going to serve? • On what? • In what manner? 2. Service Concept • Important elements • How should it be perceived? • Efforts suggested in terms of: Service design? Service delivery? Marketing ? 3. Operation Strategy • Most important elements? • Investment focus? • Quality and cost control? • Results expected? 4. Service Delivery System • Important features? • Capacity? • To what extent does it help: Ensure quality? Differentiation? Raise entry barriers? CLIENT DEVELOPMENT PROPOSAL Neolinde Investment Company January 2002 北京南洋林德投资顾问有限公司 AGENDA – Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement 北京南洋林德投资顾问有限公司 2002 OBJECTIVES SET Brand building Capability de。阅读剩余 0%
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