business_plan_for_“sweet_coffee”_毕业论文(编辑修改稿)

business_plan_for_“sweet_coffee”_毕业论文(编辑修改稿)内容摘要：

t glycol acid mixed characteristics, it is original and straightforward, deep and intriguing. Some dessert There are many kinds of our dessert, they are affordable, and there are little sugar inside. We insure it will be taste very well and it isn’t easy to get fat. Function of coffee Sweet coffee is designed to provide better and more quality services, emphasizing the Food and Health 1 . Coffee contains certain nutrients. Coffee contains niacin vitamin B, baked beans with higher levels . And a free fatty acid , caffeine , tannic acid. Huai’an College of Information Technology 4 2 . Coffee is good for the skin . Coffee can promote metabolism, digestive ans can be adjusted , has a great influence on constipation . Use coffee powder bath is a warm therapy, there is weight loss. 3 . Coffee can reduce fatigue. Eliminate fatigue , we must supplement nutrition, rest and sleep , promote metabolism, and coffee has these features. 4 . One day three cups of coffee can prevent gallstones . For caffeinated coffee , can stimulate the gallbladder and bile easy to reduce the formation of cholesterol gallstones , the latest Harvard University researchers found that men and two to three cups of coffee a day are 40 percent lower than the probability . 5 . Coffee drinkers prevent radiation damage . Radiation damage , especially electrical radiation has bee a more prominent kind of pollution . India has atomic researchers on mice this conclusion can be applied to humans. 6 . The health effects of coffee . Coffee has antioxidant, protects the heart , strong bones and muscles , weak and appetizing foods that promote negative Cellulite obsession , dehumidification, promote blood circulation, eliminate blood stasis, antispasmodic effect. 7 . Coffee emotional influence. Experimental results show that the average person one day absorb 300 milligrams ( about 3 cups of coffee ) of caffeine on a person39。 s alertness and mood will bring good results. Chapter 2 SWOT Analysis 5 Chapter 2 SWOT Analysis Sweet coffee need to know petition39。 s target market, in order to confirm the development direction. We also need to establish solid relationship with their customers, present customers and potential customers included. We need to analyze the advantages and disadvantages of their petitors, so as to adopt suitable methods to pete with these petitors. Strength We have favorable terrain ,and a strong cultural atmosphere and architectural style with the characteristics of South of the Five Ridges and it is Our products are refined and it has a high have humanized management professional we have elegant environment ,and private rooms. Because of our location near the college town so more convenient for students. Our interior design and ordinary restaurants are very different,it is more in line with contemporary people39。 s ideas,we ensure that our products are genuine goods at a fair price, let you spend the same money enjoy the different treatment. Weakness The price is not high, the price of coffee is not suitable for the general the radiation range is not wide, it is difficult to attract foreign there is fewer types of products, led to the selection of products and services is lack of innovation,and the selling has form the service attitude needs to be the local coffee culture atmosphere is not strong. As pared to other types of beverages, coffee costs are relatively high, so the price is high, some people to our shop is around the university area , so the foreign population is not very have just started, so less products, you can choose the opportunity is relatively small. But we only store sales, unlike some chain stores have been synchronous online sales, so for some people, some inconvenient. Opportunity With economic development, people’s level of consumption increased demands for improved material life, so they are willing to enjoy coffee is elastic space and it39。 s based on coffee, supplemented by a variety of we want to attract high consumption crowd and attract students lovers ,we must ensure the cultural atmosphere and elegant If we started the brand, you can expand to the surrounding universities, and expand market share. Now the people39。 s living standard improving, so the consumption level has Huai’an College of Information Technology 6 improved, people pursue spiritual coffee shop in a wide range of products, more is the main and auxiliary products, to meet the tastes of different people. Elegant, quiet environment can attract more couples, if our brand can get consumer recognition, we will expand the market share. Threat The market share is low, so we have no chain store .At the same time by the surrounding tea and other drinks coffee substitute store sales the Chinese are not fully able to adapt to Western diet, so we will mainly to Chinese meal, coffee and dessert is only people39。 s leisure time to eat. Because we just started operation, market share is very small, there are many milk tea shop in college town so our product is very petitive, but China has not fully adapted to Western tastes. Chapter 3 Marketing Strategy 7 Chapter 3 Marketing Strategy Sweet Coffee will fill the blank of Western fastfood restaurants in Huai39。 an. It is located in the scenic and elegant university town. There are dozens of colleges and universities around it. Potential market is vast. The restaurant owns highquality management personnel and advanced management mode the bination of virtual team management and traditional management. The restaurant will employ the professional chefs of western food and purchase advanced manufacturing equipment. The restaurant mainly engages in selling coffee, soft drinks, Westernstyle fast food including bread, cakes, chocolates etc. The main obje。