毕业设计论文外语系从关联理论角度分析商务信函模糊语(编辑修改稿)

毕业设计论文外语系从关联理论角度分析商务信函模糊语(编辑修改稿)内容摘要：

ee the smooth progress of the session, both sides must abide by some basic principles, namely the Cooperative Principle. And he put forward four criteria or implementations of cooperative of principle: the maxim of quantity, the maxim of quality, applicable standards and manner maxim. Among them, the maxim of quality requires to make the information provided true and not to speak false words, or the words lack of evidence. Because of the objective things themselves with uncertainty, when writer lacks enough information, the use of vagueness can make statement more objective, accurate and can make the statement kind. 滨州学院本科毕业设计（论文） 5 Example3: We would be interested in receiving your inquires for all kinds of chemicals(Yu Guixia, 2020:12). Using” all kinds of “ the additional vague word reflects that the writer doesn’t know what kind of information the reader are interested in, at the same time, he hopes to establish a good business relationship with the opposite party. Selfprotection. One of the most important purposes of the use of vague language in business correspondence is to strengthen selfprotection. In business activities, because things are unpredictable and changeable and so on, the writer often can’t give accurate answer in terms of customer’s requirements. In such circumstances, the writer had better use vague language to avoid wrong answer and the impact of their own interests. In addition, if the clients themselves require to bear some responsibility, or the information provided by them will make negative effects to other customers to some extent or will produce direct economic loss, this time using vagueness is a very good means for selfprotection. Example4: This product may be of magic in the temporary relief of the symptoms monly associated with frozen shoulder(Yu Guixia, 2020:12). The writer promotes the magic power to the reader, but the use of “may” makes the good mitment to this product vague. Therefore, even though the product is invalid, the writer doesn’t need to assume any responsibility. This way avoids the writer being in a legal disputes and indirectly strengthening the selfprotection. Providing perfect information. The quantity of maxim in Grice” cooperative principle ” requests the amount is neither more nor less and meet the need for language munication. One of the requirements of business letter writing is conciseness. Vagueness sometimes expresses a kind of uncertainty which will improve the expression efficiency and make the statement concise. Especially for business people, time is precious, more information that accurate language conveys will lower efficiency of their reading. Example5: We have made selections and have the pleasure of giving you the following order on usual terms for shipment to Sydney(Zadeh,1965:338353). 滨州学院本科毕业设计（论文） 6 “Usual terms” is a vague implication. Here doesn’t involve any of the shipping terms, because cooperation between the two sides has been a long time, both sides have reached a consensus for terms related to shipping, so they don’t need to repeat the detail clauses. “Usual terms” makes the statement clear and concise and saves time of both sides. Not wanting to provide details. In business letters writing, one of purposes of intentional use of vagueness by writer is not to want to provide details. They may be for the consideration of the need for the protection of mercial secrets or for giving the other a space for imagination to arouse his interests. Thus their business relations can be steady and the purpose of one step back today for the two steps forward tomorrow can be reached. Example6: We are very well connected with all the major dealers here of industrial products(Li Li, 2020:231233). Additional vague word “major” covers the information of suppliers with which the writer has established good relationships. To the reader, no matter how large his scale is, the other may include himself into the main supplier of the column. This offers a good start for cooperation of both sides. Chapter Two Introduction of Relevance Theory In this chapter, the author will introduce relevance theory from the perspective of overview and its principles. Overview of relevance theory Sperberamp。 Wilson put forward two important concepts in Relevance: Communication and Cognition(Sperberamp。 Wilson, 1986:40): Cognitive Relevance and Communicative Association, they are collectively called Relevance Theory, which brings new research points of view to Pragmatics. According to Relevance Theory, human cognition coincides with maximal relevance, which is Cognition Relevance. And each overt municative behavior should be conceived that this municative act itself has the optimal relevance, which is Communicative Association. In other words, human cognition is based on 滨州学院本科毕业设计（论文） 7 maximal relevance, language munication is based on optimal relevance. The maximal relevance refers to the hearers pay as little as possible to get the greatest contextual effect, while the optimal relevance refers to the discourse users obtain adequate contextual effects after paying effective efforts. The hearers are not to find the maximal relevance in language munication, but the optimal relevance. Principles of relevance theory The cognitive principle of relevance Human cognition tends to gear to the maximization of relevance. Human beings automatically turn their attention to what seems most relevant to them. Human cognition is not only relevanceoriented, but also oriented towards the highest possible relevance when processing inputs. In other words, human beings have a natural tendency towards greater efficiencyobtaining the best possible reward in exchange for the cognitive expenditure(Jia Yongqing, 2020:3240). The Communicative Principle。