营销调研secondarydatasources(编辑修改稿)内容摘要：
thin the timescale of the project? If ‘Yes’, then use the data If „No‟, then undertake primary research Internal Secondary Research Sources • Sales figures • Operational data – stock levels, etc • Customer satisfaction results • Advertising spend • Customer plaints records • Effectiveness data from promotional campaigns • Marketing research reports from past studies External Secondary Research Sources • Inter – single search engines, and multiple search engines • Directories • Country information • Published marketing research reports • News sources • Newsgroups and discussion lists The m。阅读剩余 0%
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