营销调研questionnairedesign(编辑修改稿)内容摘要：
today to reach this College? ________km Advantages of ClosedEnded Questions Quick to answer •Easy to code •No difference between articulate and inarticulate respondents Disadvantages of ClosedEnded Questions • Can draw misleading conclusions because of limited range of options • Researcher / interviewer cannot deal with qualifications to responses . Yes, but….. or It depends where only Yes/No are given as options Openended questions Unstructured Word Association Sentence pletion Story pletion Unstructured Description: Question that respondents can answer in an unlimited number of ways? Example: Why did you enrol for this course at Huang Huai? ……………………………………………………………………………… ………………………………….. ………………………………………………………… Lecture Interesting Computer Exciting Exam Challenge Tutorial Rewarding Word Association Description: Words are presented one at a time and respondents give the first word that es to mind。阅读剩余 0%
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