营销调研marketingdecision-makingandmarketingdecisions(编辑修改稿)内容摘要:
et growth trends • Main products in the market • Customer attitudes and buying behaviours • Major petitors and market shares • Distribution patterns • Marketing strategies used in the market Typical data requirements: Product research New products Gap between current products amp。 perception Consumer research Research from international markets Competitor research Long range economic studies Satisfaction levels and trends with current products Source: Hines Typical data requirements: Pricing decisions • Competitor product prices。营销调研marketingdecision-makingandmarketingdecisions(编辑修改稿)
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