营销调研attitudescalingandmeasurement(编辑修改稿)内容摘要：
otherwise classify the concepts Choice … between two or more alternatives is another type of attitude measurement it is assumed that the chosen object is preferred over the other Physiological measures of attitudes … provide a means of measuring attitudes without verbally questioning the respondent. for example, galvanic skin responses, measure blood pressure etc. Simple Attitude Scaling: In its most basic form, attitude scaling requires that an individual agree with a statement or respond to a single question. This type of selfrating scale merely classifies respondents into one of two categories。 Simplified Scaling Example: KFC IS HEALTHY FOOD _______ AGREE __。阅读剩余 0%
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