johnsum,mariowtliao(编辑修改稿)

johnsum,mariowtliao(编辑修改稿)内容摘要：

Model for VGC 14  Preliminary analysis – 100 Samples  Scale Measure  Composite Reliability (CR)  To measure items whether to be internal consistency on the variable.  The value of items above is an acceptable.  Average Variance Extracted (AVE)  To measure the total variances in the indicators which estimated by latent variables.  The value of items above is an acceptable. 4. Analysis J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 15 Variables and items Construct reliability and validity Standardized Factor Loading Composite Reliabilities Average Variance Extracted Price P1 P2 P2 Product Characteristics PC1 PC2 PC3 Compatibility C1 C2 C3 Brand B1 B2 B3 Wordofmouth Communication WOM1 WOM2 WOM3 Purchase Intention PI1 PI2 PI3 Standardized factor loading, internal posite reliability and average variance extracted of the scale J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 16 4. Analysis Model fit indices GFI AGFI PGFI RMR RMSEA CFI NFI Preliminary test result (GLS, 100 Samples) Price  Purchase Intention (Not Sign.) Price  Brand (Not Sign.) Compatibility  Purchase Intention (Negative Impact) J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 17 Path Model: 1, 2 Price → Brand Price →Purchase intention Product Characteristics →Brand Product Characteristics → WoM Compatibility→ Purchase Intention Compatibility →Word ofmouth Brand → Purchase Intention Wordofmouth →Brand Wordofmouth → Purchase Intention Model 3,4 (For Comparative Analysis) Price → Purchase Intention Product Characteristics →Purchase Intention Compatibility → Purchase Intention Brand →Purchase Intention Wordofmouth → Purchase Intention Model fit indices GFI, AGFI, PGFI, RMR, RMSEA, CFI, NFI ξ1ξ2η1ξ3η2η3ξ3ξ2η1η2η3η3ξ1ξ2ξ3ξ4ξ5η3ξ2ξ3ξ4ξ5J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 18  Model fit indices  Goodnessoffit index (GFI),  Adjusted goodnessoffit index (AGFI),  Parsimonious goodnessoffit index (PGFI),  Root mean residual (RMR)  Root mean squared error of approximation (RMSEA),  Comparative fit index (CFI),  Normed fit index (NFI),  Significant determinant  Explanatory power  Squared multiple correlation (SMC), 5. Model Identification J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 19  250 samples  Gender  Male: 162  Female: 99  Age  20: 25  2130: 190  3140: 35  Experience on VGC  1: 34  25: 46  610: 115  11 : 55  Occupation。