英语本科毕业论文样稿香港迪士尼乐园(编辑修改稿)

英语本科毕业论文样稿香港迪士尼乐园(编辑修改稿)内容摘要：

Disney theme park because of her best infrastructure and the growing potential of tourists from mainland China. Situation faced by Hong Kong Government Firstly, after the financial storm in 1997, the economy development in Hong Kong slowed down during these few years. It was mainly because the economy of Hong Kong overly relies on the property sector. So when the property market took a nosedive during the financial year of 19981999 after the financial storm, a budget deficit of HK$32 billion was resulted. HK Government needed to find out a method in order to turn over the plight. Secondly, the unemployment rate has stayed in a high position after the financial storm. Before the crisis, the unemployment rate in Hong Kong remained relatively low, not exceeding three percent. However, the unemployment rate surged to six percent within two years after 1997. As a result, many Hong Kong citizens have had a sense of job insecurity. This resulted in a much more caution about spending money which created a bad effect on Hong Kong economy. Also, the tourism sector in Hong Kong also receded seriously since 1997. Before the handover to China, the tourism sector in Hong Kong was very prosperous, nearly 12 million people visiting Hong Kong aimed to have a final look at the British colony. This brought in a foreign exchange of HK$104 billion in 1996. However, after Hong Kong‟s return to China, the number of total visitors began to decrease, and the foreign exchange dropped to HK$55 billion in Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 3 mid1997 from HK$104 billion in 1996. In order to save the economy of Hong Kong, the Government believed that the only way was to develop the tourism industry. According to the situation faced by Walt Disney Company and Hong Kong Government, they both believed that Hong Kong Disneyland could generate certain benefits and advantages which were able to help them overe the crisis faced by them. So they decided to set a joint venture pany called Hong Kong International Theme Parks Limited (HKITP) and cooperated with each other. Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 4 Chapter 2The Benefits from the Opening of Hong Kong Disneyland To Walt Disneyland Setting up the fifth theme park by Walt Disney Company was a long planning and process. But finally, the pany decided to implement this project because of the benefits generated. Profits One of the major aims of Walt Disneyland Company is to find a growth driver to save the risks in her business, so the amount of revenue that could be generated is the most important factor. After negotiating with Hong Kong Government, the two sides finally agreed to the following terms of the revenue given to Walt Disney Company: Fig. 21 the Revenue of Walt Disney Company Royalties 5% on gross revenues for merchandise, food and beverage, and hotels 10% on gross revenues for admission and participants who invested money toward the construction of specific rides Base management fee 2% o gross revenues Variable management fee 28% of EBITDA Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 5 (Hong Kong Disneyland (A): The Walt Disney Perspective, 2020: 6) Such terms of revenue arrangement promised certain amount of ine to Walt Disney Company. Also, forming a joint venture with Hong Kong Government could be entitled to dividends pro rata from operating profits of Disneyland when business results are permitted. Low construction Building a theme park needs a large amount of investment because of the high construction cost, so it is another important factor affecting the profit of Walt Disneyland Company. But in Disneyland project, Walt Disney Company bore the least amount of cost when building the theme park. Nearly 90% of the costs were borne by Hong Kong Government. So it is very profitable to build Disneyland with such a low cost. Constructing the theme park included land reclamation cost, superstructure and facilities erection cost, and the recurrent operating cost of the theme park. The major costs of building Hong Kong Disneyland is the land reclamation, infrastructure and the land premium cost. The land reclamation and infrastructure cost would amount to HK$ billion, but the cost would be borne by Hong Kong Government because much of the infrastructure would form part of the Government‟s capital works program to prepare Northeast Lantau for tourism and recreation development even if HK Disneyland were not built. On the field of the land premium, the Company believed that the park would not be profitable to pay for the HK$4 billion for using the land, so they bargained with HK Government for free land use. Although Walt Disney Company was required to pay for a land premium at first, the Government finally decided not to charge any cost for the land premium. Compared with the investment for setting up Paris Disneyland, the cost of constructing Hong Kong Disneyland is relatively low. The following table shows out the details of the cost distribution borne by Hong Kong Government. Fig. 22 the Construction Costs Borne by Hong Kong Government Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 6 L a n d F o r m a t i o n amp。 I n f a s t r u c t u r e C o n s t r u c t i o n C o s t s f o r H KD i s n e y l a n d0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%ABH K $ b i l l i o na b c d e fg h i j k l (HK Tourism Commission and Economic Services Bureau, “Briefing Paper: HK Disneyland”, NOV. 1999) *A: Land Formation B: Construction of associated inf。