对外经贸大学管理学原理题库

对外经贸大学管理学原理题库内容摘要：

rgaining power of buyers d. existing rivalry 17. Switching costs and buyer loyalty are examples of strategic forces that determine the ____________. a. threat of substitutes b. threats of new entrants c. bargaining power of buyers d. bargaining power of suppliers 18. To a degree, an anization’s mitment to quality and continuous improvement can differentiate it from petitors, but constant improvement and reliability of an anization’s products and/or services may result in a petitive advantage that is _________. a. weighted b. sustainable c. conservative d. uncertain 19. An example of ________________ is when an anization possesses a characteristic that sets itself apart from petitors, and this gives the firm a distinct edge. a. core petence b. petitive power c. legal propriety d. petitive advantage 20. Industry growth rate, increasing or falling demand, and product differences are factors that represent which of the following petitive forces, according to Porter? a. threat of new entrants b. threat of substitutes c. bargaining power of buyers d. existing rivalry SCENARIO QUESTIONS For each of the following choose the answer that most pletely answers the question. 21. Casey begins outlining her 5year career goals. These should include ____________. a. the type of job she would like to have b. how many people she would like to be managing c. the salary she would like to be making d. all of the above 22. 104. Before Colleen can purchase her petitor’s business, she finds another business opportunity in a supplier who sells her wheels for lawnmowers. This would serve her as a(n) ____________. a. unrelated diversification b. horizontal integration c. vertical integration d. related diversification 23. Un Taco Pequeno (Scenario) Imagine that you are the president of Taco Rocket, a new and successful chain of 100 Mexican fastfood restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What? 23(1) Because of the good profits and a fear of growing too fast, you decide to keep Taco Rocket in the same business and do not change the menu, hoping to retain the same market share and returnoninvestment record. This would be considered a ______________ strategy. a. stability b. growth c. bination d. diversification 23(2) If you decided to purchase a local fivestore hardware chain because it was a good investment, this would be an example of _____________. a. a lateral growth strategy b. a bination purchase c. related diversification d. unrelated diversification 23(3) If you decided to concentrate on Taco Rocket’s primary business, only increasing the menu to include new items such as enchiladas and rice bowls, this would be an example of what type of growth strategy? a. lateral growth b. horizontal integration c. concentration d. related diversification 23(4) You’ve decided to purchase a controlling interest in a chain of Oriental fastfood restaurants, called Honk Kong Fooey. However, you have decided to change the name of the chain to the Shanghai Grill. This move is most representative of what type of growth strategy? a. lateral growth b. horizontal integration c. unrelated diversification d. related diversification 23(5)Your oldest supplier, Zorro Distributors, is a familyowned firm. Recently, the firm’s president, Diego De La Vega, made the decision to retire. To his。