下载-双语教学示范课程建设项目

下载-双语教学示范课程建设项目内容摘要：

mprove upon them. ANS: T REF: 14 (5)The arts of merchandising and personal selling can be easy to practice remotely. ANS: F REF: 15 9 CHOICE (1)A(n) ____ is a set of processes that bine to yield a profit. system profile value chain model ANS: D REF: 13 (2)Which of the following types of merce is/are well suited to electronic merce? services ANS: A REF: 15 (3)____ transactions are not well suited to electronic merce because no standard method for transferring small amounts of money on the Web has bee generally accepted. items ANS: D REF: 15 (4)The returnoninvestment number has been difficult to calculate for investment in electronic merce because ____. costs and benefits have been hard to quantify technology is difficult to acquire technology keeps changing ANS: A REF: 19 (5)Which of the following will never lend themselves to electronic merce? cards foods ANS: B REF: 18 Conclusion（ 本节小结 ） ： (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives (4)Focus on Specific Business Processes (5)Advantages of Electronic Commerce (6)Disadvantages of Electronic Commerce 10 Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies(等级制 ) The role of Economic Structures Network Economic Structures(网络经济结构 ) Network Effects Objectives（ 本节 教学目标） : (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs Focus（ 本节重点 ） : (1)Transaction Costs (2)The role of electronic merce (3)Network Economic Structures Main contents（ 本节主要内容 ） : Economic Forces and Electronic Commerce (1)Economics (2)Two conditions of a market Costs (1)Total costs that a buyer and seller incur (2)Significant ponents of transaction costs Cost of information search and acquisition(获得 ) Investment of the seller in equipment or in the hiring of skilled employees to supply products or services to the buyer 图 :013041001 and hierarchies(等级制 ) (1)Coase(科斯 ) reasoned that when transaction costs were high, business people would form anizations to replace marketnegotiated transactions. (2)These anizations would be hierarchical and would include : strong supervision workermonitoring elements. (3) Vertical integration(垂直一体化 ). 11 The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product 图 :013051001 The role of electronic merce (1)Using Electronic Commerce to Reduce Transaction Costs Businesses and individuals Can use electronic merce to reduce transaction costs by Improving flow of information Increasing coordination of actions(协调活动 ) Network Economic Structures(网络经济结构 ) (1)Network economic structures Companies coordinate their strategies, resources, and skill sets (组合 ) (2)Strategic alliances (strategic partnerships)(战略联盟 ) Relationships created within the work economic structure (3)Virtual panies(虚拟企业 ) Strategic alliances that occur between or among panies operating on the Inter (4)Strategic partners(战略伙伴 ) Come together as a team for a specific project(特定 项目 ) or activity 图 : 013081001 Network Effects(网络效应 ) (1)Law of diminishing returns(边际效益递减 ) (2)Network effect Test Bank（ 本节测试题 ）： (1)Sellers and buyers in modity markets experience significant transaction costs. ANS: F REF: 21 (2)Most economists agree that markets are weak and ineffective mechanisms for allocating scarce resources. ANS: F REF: 20 (3)Nobel laureate Ronald Coase reasoned that when transaction costs were low, businesspeople would form anizations to replace marketnegotiated transactions. ANS: F REF: 22 (4)Economists use a formal definition of a market that includes two conditions: first, the potential sellers of a good e into contact with potential buyers and second, that a medium of exchange is available. ANS: T REF: 20 12 (4)Businesses and individuals can use electronic merce to reduce transaction costs by improving the flow of information and increasing the coordination of actions. ANS: T REF: 24 CHOICE (1)___ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchasesale transaction. costs costs costs costs ANS: C REF: 21 (2)____ is the study of how people allocate scarce resources. administration ANS: A REF: 20 (3)Nobel laureate Ronald Coase indicated that ____ were the main motivation for moving economic activity from markets to hierarchically structured firms. costs costs costs costs ANS: C REF: 21 (4)One significant ponent of ____ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer. costs analysis costs costs ANS: B REF: 21 (5)The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called ____. process integration integration integration ANS: C REF: 22 Conclusion（ 本节小结 ） ： (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs (3)Transaction Costs (4)The role of electronic merce (5)Network Economic Structures 13 Value Chains in Electronic Commerce Strategic Business Unit Value Chains Industry Value Chains Objectives（ 本节 教学目标 ）： (。