关于可口可乐的品牌管理英文论文

关于可口可乐的品牌管理英文论文内容摘要：

CocaCola pany was founded in 1892 there have been 200 years history is the worlds largest drinks pany Itof twocacaa Cola soft drinks is the dominant in China market series produc tis the most popular soft drink in the China market At present the CocaCola pany in the China market has more than 50 different drinks made consumers in various situation all has the rich choice can avoid thirst Through the worlds largest distribution system more than One billion people in nearly 200 countries enjoy CocaCola product severy day 二 CocaCola brand position performance and achievements A pany or enterprise brand value have a certain strength just can say it is a strong brandBrand position established by its sizer products and the heart of the brand cognitive and brand image of customerThe following three will fully reflect the CocaCola this strong brand and the image in the consumers mind 1 The twentieth century the world has three of the most popular word the first one is the god the second one is she the third is cocacola we Can see out that Coca Cola brand position have already thorough popular feeling in the twentieth century in the heart of the consumers have equal to the life of god consumers life have the significant influence 2 CocaColas brand posit。