重庆房地产项目全程策划书

重庆房地产项目全程策划书内容摘要：

....................... 84 ................................................................................................... 84 ................................................................................................... 85 ................................................................................................... 85 ................................................................................................... 86 ................................................................................................... 86 .............................................................................................................. 87 .................................................................... 87 ....................................................................... 87 ....................................................................................................... 87 ............................................................................................ 87 ..................................................................................... 88 ..................................................................................... 88 ......................................................................................... 88 ....................................................................................................... 89 .............................................................................................................. 89 ......................................................................................... 89 .................................................................................. 90 .............................................................................................................. 90 9 销售前期筹备 ..................................................................................... 91 .............................................................................................................. 91 .......................................................................................................... 91 目录 IX ............................................................................................. 91 售现场分区 ............................................................................................. 92 ............................................................................................. 93 ............................................................................................. 94 ............................................................................................. 94 板房的选择 ............................................................................................. 95 ...................................................................................... 96 .............................................................................................................. 96 ......................................................................................... 96 主体包装 ............................................................................................. 96 .................................................................................. 97 10 销售阶段划分及执行 .......................................................................98 ............................................................................................... 98 ...................................................................................................... 98 ...................................................................................................... 99 ......................................................................................... 100 ........................................................................... 100 ........................................................................... 104 11 项目广告推广 ................................................................................. 105 广告策略 .......................................................................................................... 105 广告宣传目标 ........................................................................................ 105 总体策略 ............................................................................................... 105 媒体策略 .......................................................................................................... 105 ......................................................................................... 105 ......................................................................................... 106 广告表现策略 ................................................................................................... 107 广告主题 ............................................................................................... 107 广告创意 ............................................................................................... 107 广告计划 .......................................................................................................... 108 广告发布计划 ........................................................................................ 108 分期广告策略 ........................................................................................ 109 ........................................................................................................... 111 、评估及修正 .................................................................... 111 ............................................................................... 111 ........................................................................ 111 ......................................................................................... 112 12 物业管理策划 ................................................................................. 113 ...。