腾讯的运营管理

腾讯的运营管理内容摘要：

use of users. And IM software have own security software, then can help user munication in the safe online environment. This security software not only use at inter, but also use at user’s puter. So, IM software is very safe online chat software, for ’s operation strategy achievement. Service operation management: Service anizations produce an intangible product, which cannot be touched or seen. [R. Dan Reid, Nada R. Sanders, 2020] At online life, all the IM software users can receive more function services. Such as Live, Show, Pet, Games and Qzone. The Live is TVs on Inter, user can watch anywhere’s TVs programmes and Movies, and this function service is free. The Show is user’s virtual image at online life, user can change to own like image, but this function service need pay virtual money. The Pet is user’s virtual pet at online life, user can feed own like pet, like dog, cat, chick, pig, and so on. This function service is free, but user need reached highlevels. The Games is large online games platform, user can play more online games, and this function service is free. The Qzone is popular municate information platform, in here, user can build up own online home, and there are Farm that can plant some crops. This function service is free. IM software has virtual currency that is Q coin, user can use it buy related items. User can spend CNY purchase Q coin, one by one. User can spend Q coin buy something in online life, for example, user want to change new clothes to virtual image, they spend Q coin buy it, and different clothes are different cost. In addition, user can spend Q coin buy other things in real life, such Operation Management 10/17/20206 / 11 as dolls, game voucher, movie ticket, and many more. The IM software has other powerful platform service that is mobile phone IM. It is mobile phone software, this software functions are very rich. It can contact puter, at the same time, exchange information from puter, and upload user’s account date. This platform is free, but users need pay work flow fee. The IM software offers these services can improve users’ online life, I think its service operation management is very successful. Process design: Process design is a plex process requiring expertise and the correct set of process design tools to accurately depict the process. Process design, whether designing a new process or modernizing an existing process, require knowledge of the process equipment, the chemical ponents, thermodynamic methods, applicable regulatory requirements, and standard design practices in order to produce accurate mass and energy balances for the process. PROCESS DESIGN] Function services Special Customised Standard Process design Number of users Member user Old user New user One Several Many Operation Management 10/17/20207 / 11 The IM software user can use some function, but different user use different function services. In IM software, have about 10% is member user, and half of users is old user, other is new user. First is new user, they are used IM software was no more than one year. They can use standard function services, such as chat, Radio/Video talk, filesharing, Mail, Live, and many more. But these functions is standard, did not use valueadded functions. Next is old user, they are used IM software was more than one。