惠州项目年度总结报告

惠州项目年度总结报告内容摘要：

怀念） a. 微博活动： 8 月 26 日，在微博上发出微博活动，规则是：转发此微博，开学日前来认购，就可以享 5000 元 优惠（目的是吸引认筹客户的到来，即使不前来认筹，也达到了一个宣传的效果） b. 现场：泰坦尼克号重返荧屏获得了成功， 9月 1号报名日经典重现同样也会不赖，设置一些开学报名（认购报名）的环节，交学费等环节，现场设置一些暖场的其他活动，营造热闹的氛围。 节点 2： 教师节感恩回馈 9 月 10 日教师节，继续延续 9月 1 号的校园主题活动，在微博等网络媒体上表达对老师的感恩，在现场也设置一些感恩老师的活动。 ④ 预期效果：通过前期的认筹储客，和开盘的火热销售，预期实现约 100套的销售量。 （ 3）热销期 ① 时间： 2020 年 9月 — 10 月 ② 主题： 2栋热销狂潮，势不可挡。 ③ 活动配合： 节点 3：寻找 1000 个国庆瞬间 9 月 109 月 25 日，微博、搜房、新浪乐居，做出推广《寻找 1000 个国庆瞬间》作品征集，设置奖品规则。 10 月 1日 10 月 7日，在营销中心举行获奖作品展，并邀请获奖人参加颁奖仪式。 节点 4：鹏德，让你大吃一斤 传播途径：病毒式短信传播，病毒邮件 ,宣传单页形式。 机密文件 年度 报告 21 家家顺控股集团策划二部 活动内容：大吃一斤海报展页布置；现场大吃一斤活动现场秩序维护，销售及时对有意向的客户进行逼客认筹；留下客户的联系方式，进行跟进。 ④ 预期效果：通过现场活动的进行，预期在热销期 实现约 110 套的销售量。 （ 1）活动时间：感恩节 11 月 28 日 （ 2）活动主题：感 N有礼，暖在鹏德 （ 3）活动目的：提高项目认知度和市场口碑，带动老业主推荐成交。 （ 4）活动内容： ① 小型业主答谢活动，活动现场为业主提供冷餐（西式甜点，饮品）； ② 聘请调酒师现场演示调酒技巧，并为业主精心调制鸡尾酒，限量供应； ③ 红酒体验，划分一个区域，打造成美式俱乐部般的空间，为业主提供雪茄红酒；在精心打造的美式俱乐部中业主可以谈天说地； ④ 创意生活用品价格竞猜，主要针对女性，准备几个创意生活用品；前期预热，猜测每样 物品用途，然后分别进行价格竞猜；价格最接近的可以获得该创意生活用品； ⑤ 播放一些怀旧金曲和经典电影的片段，依次邀请业主猜测曲名或者片名。 猜中者可以获得一份精美礼品。 这些金曲或者影片最好是能唤起业主美好的记忆和情感，可以在他们之间找到共同话题。 二、总体效果预测 （ 1） 产品：当前总货量剩余 849 套（含 1 栋剩余货量），预计明年完成 90%的销量，月均销售 70套。 （ 2）价格：  当前面价均价： 5373 元 /平米，最低 9 折，折后均价 4836 元 /平米。  依据当前市场形势及本年度价格走势，结合营销活动，预计 2020 年均价 机密文件 年度 报告 22 家家顺控股集团策划二部 涨幅约 10%，实现实收均价 5326 元 /平米左右，预计可回笼资金 亿元。 （ 3） 品牌：结合各个营销节点活动的相继开展，步步为营，促进销售的同时，达到宣传品牌的目的，塑造良好的企业形象（无形资产）。 吴周 13670068677 机密文件 年度 报告 23 家家顺控股集团策划二部 （英文版 ） easily blame, to prevent the broken window effect. Supervise the leading cadres to play an exemplary role, take the lead in the strict implementation of the code and rule , lead to safeguard the solemnity and authority of the party discipline, ensure that the party discipline and the laws and regulations for implementation in place. Throughout the discipline in the daily supervision and management , strengthen supervision and inspection, from the thorough investigation of violations of discipline behavior. Strengthen to key areas, key departments and key projects as well as the masses reflect the concentration of the units and departments for supervision. strengthening supervision, discipline inspection and supervision of cadres to set an example for pliance with the code and rule is a man must be hexyl, blacksmith needs its own hardware. Discipline inspection ans as the executor of the party discipline, and supervisor of the defenders, for its supervision must be more strictly, discipline inspection and supervision of cadres to firmly establish the awareness of Party Constitution, sense of discipline and rules consciousness, politics loyalty, sense obey. Action speak Ji Ordinance to set an example of the 机密文件 年度 报告 24 家家顺控股集团策划二部 regulations of the rule of law, strengthen supervision and accept the supervision of the firmness and consciousness, do ply with and . To firmly establish the discipline must first be disciplined, the supervisor will be subject to the supervision of concept, and consciously safeguard and implement party passes party, take the lead in practicing three strict real strict, so loyal, clean, play. To be good at learning, the Constitution and the code as morality, politics and brought to fruition。 to implement , do not want to, dare not, not with disciplinary ruler to supervision。 to discipline a ruler, often the control inspection, and consciously in the ideological red line to draw the row Ming Good accumulation is indeed the bottom line, so that the heart has fear, said to have quit, the line has ended. Attached: indifferent to heart, calmly to the table in our life, there are many unpredictable things will happen, some good, some bad things, we cannot control is powerless to stop, but with time, you will find in life sometimes turns out to be not good, some bad things finally turned out to be a good thing, but then we muddy however did not know, this is the life teach us things. 1, life can be plex, can also be simple. Want simple life of precipitation, to have enough time to reflect, 机密文件 年度 报告 25 家家顺控股集团策划二部 to make Bee more perfect. Life is the most important thing is not to win, but the struggle。 not to have conquered, but to have fought well. 2, the plain is the background of life. Live a plain life, give up on themselves is not a coward, but the wise answers。 not disillusioned after the heart, such as ashes, but experience the storm after the enlightenment。 not unrewarding perfunctorily, but calm attitude of life of unrestrained selfconfidence. Plain living, there is no noise noisy, no earthly troubles, more did not fill in the discontent of desire, some just a calm, a calm. 3, memory of heart will not good things to erase the, life is a When no movie, pain is a beginning, the struggle is a kind of process, death is a kind of ending. Give up this giving up is the helpless, do not give up the abandoned, do not give up this giving up is ignorance, do not give up should not give up is persistent. 4, a thing figured is heaven, think impassability is hell. Since the living, to live better. Sometimes we because of too narrowminded, too care around the chores and penny wise and pound foolish, not worth the candle. Some things to attract trouble and worry, pletely depends on how we look at and deal with it. Don39。 t always take everything back to things, and don39。 t get into a blind alley, don39。 t want to face, don39。 t 机密文件 年度 报告 26 家家顺控股。