文件名重复-21209-1e内容摘要:

se potential customer. 14 Industry Overview  About 130 restaurants in Kwai Chung  8 different types restaurants in the – Kwai Fong Metroplaza 15 Nature of Competition  Monopolistic Competition – Many Competitors (27 Restaurants within this plaza)  Free to Entry  Differentiated Products 16 Changes in Industry  Change in Price – High Price ~ Low Price  Change in Style – Chinese Restaurant ~ Fast Food Shop  Change in Eating Style  Application of High Technology 17 Primary Competitor Lunch  5 Fast Food Shops  Rhine Restaurant  Saint‟s Ape Restaurants  Hui Lau Shan 18 Primary Competitor Dinner  4 Fast Food Shops  Rhine Restaurant (維苑餐廳 )  Porto Restaurant (波濤餐廳 ) 19 Key Competitive Capabilities  Quality food – Serve freshly, high quality, popular cuisine  Quality service – Friendly service。 training and supervision employees  Professional service – Expert of nutrition create a health menu 20 Key Competitive Capabilities (cont.)  Provide fresh food  Short tra。
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