国际展览总论

国际展览总论内容摘要：

% Restaurants/ bars 10% Who makes the money? Source: Economic Impact of Hong Kong’s Exhibitions Industry, 2020 How do anisers make money on exhibitions? • Organisers – Resell space – Sell advertising – Collect cash in advance – Size is a key determinant of profitability • Large shows are very profitable • Overhead doesn39。 t increase much as show size goes up • Although largest single expense is hall rental How do venues make money from exhibitions? • Venues – Rent space to anisers – Run catering outlets and other services – Collect other service fees • Teles • Parking – A big moneyearner at some venues …but there are other measures for venues • In most places in the world, exhibition centres are built by local governments as part of the city infrastructure • They are not necessarily required to make a return on investment. – Although they are expected to pay their own operating costs. • This has led to overbuilding in some places – China – USA – questions over real return on investment How do third parties make money from exhibitions? • Work with anisers • Bee official hotels or carriers – Provide travel and acmodation services to participants • Exhibitors • Visitors • Their families and friends • Build stands • Ship freight in and out for exhibitors • The situation worldwide 2020 (accordi。