专业课项目作业本质特点和电子商务运营模式1-2个典型案

专业课项目作业本质特点和电子商务运营模式1-2个典型案内容摘要：

or service – Describes benefits of product or service to customers Creating a Winning EBusiness Second Edition, Chapter 3 28 Products and Services  A description of each product or service you plan on offering.  Highlight each product’s customer benefits and address special needs  Level of detail is important. Enough for the reader to understand and not to be confused. Put supporting details in appendix Creating a Winning EBusiness Second Edition, Chapter 3 29 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 30 The pany provides foods in three categories  Legendary favorites: nationally or internationally well known  Regional favorites: exceedingly popular in their locals  New classics: deserve to be widely recognized in the future Creating a Winning EBusiness Second Edition, Chapter 3 31 Business Plan Organization (continued)  Marketplace analysis – Information about the specific industry of which business is a part – Description of targeted customers – Description of major petitors – Overview of marketing and sales strategies Creating a Winning EBusiness Second Edition, Chapter 3 32 Industry Analysis  An industry consists businesses that make or sell similar, plementary, or supplementary products or services  An analysis of the business environment: size, characteristics, trends, issues, petitors, government regulations,…  Must based on verifiable data and market research. Creating a Winning EBusiness Second Edition, Chapter 3 33 Marketing Plan  Helps establish, direct, and coordinate marketing efforts for an ebusiness  Target market description  Demographic, geographic, psychographic, and consumer characteristics of the market  Size of the market  Competitive analysis  Marketing objectives, tactics, and strategies  Marketing budget, action plan, and timeframe Creating a Winning EBusiness Second Edition, Chapter 3 34 Marketing Plan  Marketing Objectives should be clearly stated, measurable, and lead to sales.  Marketing Strategies describe the features of the products, and services offered, and pricing strategies.  Marketing Budget is an estimate of the costs for all the activities described in the marketing strategies portion of the plan Creating a Winning EBusiness Second Edition, Chapter 3 35 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 36 Creating a Winning EBusiness Second Edition, Chapter 3 37 Business Plan Organization (continued)  Operational plan – Describes a business’s physical location and equipment – Notes the manufacturing or service actions needed to get products/services to market – Summarizes Web site operations • An ebusiness plan must incorporate these elements as necessary, but should also focus on Web site operations. Creating a Winning EBusiness Second Edition, Chapter 3 38 – For example, an ebusiness plan should include • a technology section – technology standards, – hardware – Software – ISP or Web hosting issues – other technology factors Creating a Winning EBusiness Second Edition, Chapter 3 39 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 40 Business Plan Organization (continued)  Financial plan – Explains how your ebusiness idea, goals, and strategies translate into profits – Provides standard financial statements for ine, expense, and cash flow data • Pro forma balance sheet • Projected ine statement • Planned cash flow statement – May include “deal plan,” breakeven analysis, ratio analysis Creating a Winning EBusiness Second Edition, Chapter 3 41 Business Plan Organization (continued) Creating a Winning EBusiness Second Edition, Chapter 3 42 Business Plan Organization (continued) Creating a Winning EBusiness。