copyright16920xxpearsoneducation,inc

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d how to be efficient in fulfillment  Have learned how to provide excellent customer service  Low overhead as minimal (or no) physical presence  May have the advantages of 3 channels Copyright 169。 2020 Pearson Education, Inc. Slide 1022 Catalog Merchants Let’s check out some of your favorite Catalog Merchants with online presence Copyright 169。 2020 Pearson Education, Inc. Slide 1023 ManufacturerDirect ManufacturerDirect: Single or multichannel manufacturers who sell directly online to consumers without intervention of retailers Example: Dell Copyright 169。 2020 Pearson Education, Inc. Slide 1024 ManufacturerDirect Challenges  Channel conflict if products are also sold via retail channel  If no retail channel, only 1 pany marketing products  Fulfillment is not a core petency Advantages  Established Brand Name  Existing large customer base  Low cost structure due to direct distribution channel  Faster inventory turn rates = less inventory on hand  Control over customer interaction Copyright 169。 2020 Pearson Education, Inc. Slide 1025 ManufacturerDirect Let’s check out some of your favorite ManufacturerDirect panies with online presence Copyright 169。 2020 Pearson Education, Inc. Slide 1026 Distribution of Online Retail Sales by Type of Merchant Figure , Page 603 SOURCE: Based on data from Inter Retailer, 2020. Copyright 169。 2020 Pearson Education, Inc. The Service Sector: Offline and Online Service sector: Largest and most rapidly expanding part of economies of advanced industrial nations Concerned with performing tasks in and around households, business firms, and institutions  Includes doctors, lawyers, accountants, business consultants, etc. 76% of . labor force—108 million workers 58% of GDP—$ trillion Slide 927 Copyright 169。 2020 Pearson Education, Inc. Service Industries  Major service industry groups: Finance Insurance Real estate Travel Professional services—legal, accounting Business services—consulting, advertising, marketing, etc. Health services Educational services Slide 928 Copyright 169。 2020 Pearson Education, Inc. Slide 1129 Online Services Covered Today 1. Banking 2. Brokerage (stocks) 3. Financial Portals 4. Financial Aggregators 5. Mortgage 6. Insurance 7. Real Estate 8. Travel 9. Career Services Copyright 169。 2020 Pearson Education, Inc. Slide 1130 Online Financial Services (17)  Includes banking, brokerage, real estate and insurance  Consumers attracted to online financial sites because of desire to save time and access information rather than save money  Most online consumers use financial services firms for mundane financial management  Greatest deterrents are fears about security amp。 confidentiality  Multichannel established financial services firms are showing fastest growth and strongest prospects Copyright 169。 2020 Pearson Education, Inc. Slide 1131 Multichannel vs. Pure Online Financial Service Firms  Online consumers have made it known that they prefer multichannel firms with physical presence  Multichannel firms have advantages:  Easier to acquire customers via brand equity  Cheaper to convert existing customers to online users than a pureplay who must market their website Copyright 169。 2020 Pearson Education, Inc. Slide 1132 1. Online Banking  About 105 million people in the . use online banking  Established brand name national banks have taken a substantial lead in market share  Firms realizing the most success have both an online and a physical presence (different transaction types = different channel)  More so than other ECommerce, security and privacy concerns have limited。