ataleoftwowikis

ataleoftwowikis内容摘要：

t problem does your wiki solve? • What is your vision of its future? How will you get there? – Describe different ways in which they can help • “Only you can create this article!” – “Share your interests!” • Artists, writers, anizers, copyeditors all have their place – Mention other wellknown contributors, if any Types of promotion • Visitororiented –“Why should I bother looking at your site?” – Emphasise breadth of topics – Tell them a story, include interesting links to follow –Make sure you‟re sending them somewhere good! • You can bine both types of promotion –“X has written interesting articles on Y and Z…” Example: WikiFur Flyers • Targets both visitors and potential contributors • Outlines goals of site • Cites previous success • Makes personal appeal • Thanks exisiting editors • Incorporates appropriate graphics and formatting • Call to action at end Example: WikiFur Flyers Example: From the Creatures Wiki • Thread posted on major munity forums – Including nonEnglishspeaking munity • Long, conversational, many links to best articles – Specific mention of active contributors • Results: – Mentioned in pany weblog –Endorsement from game‟s designer, Steve Grand – Significant traffic boost, continuing to this day Promotion on Wikipedia • Good source of contributors, but tread carefully • Add links in articles to prevent articles being created on Wikipedia for nonnotable topics – Use interwiki links if possible – looks better – Don’t go spamming links inappropriately – Try suggesting transwiki in relevant AfDs • Port generalpurpose articles back and forth –…but keep the non notable details on your copy Search engine advertising • Is it worth it? • It depends! – How much can you afford? – How much do keywords cost? – Can you get a munity deal? • Not the ideal way to attract contributors, though it helps • Best used for attracting visitors to your finest articles • Google AdWords is nicer and cheaper than Yahoo – However, neither system has plete coverage A Tale of Two Wikis • Introduction • Starting the wiki • Maintenance and expansion • Promotion and advertising • Site monitoring • Dealing with problems • Policy considerations • The importance of munity • Conclusion and questions Site monitoring • You want to know how you‟re doing, right? • The best way to judge success is to measure it – Number of active users, articles, edits, links, images... – Visitors and pageviews, site referrals, search ranking – General reputation of site, mention in publications • Use this information to plan improvements – Popular articles, site navigation –It‟s also great for promotional material Monitoring tools • Internal statistics • Access log analyzers – Analog – AWStats – Webalizer • Wikispecific statistics • Webbased stats – Google Analytics – Any number of alternatives Other ways to measure • Check what your referrers are saying about you – We actually found groups planning to attack us . . . • Google searches on your wiki name and URL – You can also try searching on related topics • Site/topicspecific search engines: LJSeek et. al. • Just ask people – you may be surprised! • Take every source with a pinch of salt –. . . and remember, size/popularity isn‟t everything! A Tale of Two Wikis • Introduction • Starting the wiki • Maintenance and expansion • Promotion and advertising • Site monitoring • Dealing with problems • Policy considerations • The importance of munity • Conclusion and questions Vandalism and spam • Most wikis have some。 the level varies widely – Defamation, blanking, obscene text/pictures • Why do peop。