[生产经营管理]万科商业地产开发手册20xx版

[生产经营管理]万科商业地产开发手册20xx版内容摘要：

..................................................................................... 115 ................................................................................................................................... 115 六 .商装 ................................................................................................................................................. 116 七 .布货陈列 ..........................................................................................................................................137 第九部分、开业前期培训计划及制度 ..................................................................... 142 一 .培训目的： ......................................................................................................................................142 二 .培训范围： ......................................................................................................................................142 三 .培训时间： ......................................................................................................................................142 四 .培训场地： ......................................................................................................................................143 五 .培训师资： ......................................................................................................................................143 六 .培训负责人 : ....................................................................................................................................143 七 .培训形式： ......................................................................................................................................143 八 .培训方式： ......................................................................................................................................143 九 .培训内容： ......................................................................................................................................144 十 .培训的考核 ......................................................................................................................................144 十一、培训制度： ................................................................................................................................144 十二 .培训管理人员各岗位职责 ............................................................................................................146 十三 .培训费用 ......................................................................................................................................146 十四 .培训设施 ......................................................................................................................................146 十五 .培训的组织： ...............................................................................................................................146 十六 .培训相关管理条例 .......................................................................................................................146 十七 .培训教材： ..................................................................................................................................148 第十部分、 试营业营销策划及案例 ........................................................................ 196 一、试营业的起源和重要性 .................................................................................................................196 二 、 试营业的意义 ................................................................................................................................197 三、 营销规划 ........................................................................................................................................197 四、试营业突出主题的重要性及方法 ..................................................................................................204 五、试营业活动人员分工 .....................................................................................................................205 六、 试营业 商品陈列 .............................................................................................................................206 七、 试营业 政府领导的邀请 .................................................................................................................207 八 、开业运营模拟方案 .........................................................................................................................207 九 、具体案例分析： .............................................................................................................................210 第十一部分、开业 ......................................................................................... 222 一 .业前蓄势： ......................................................................................................................................222 二 .开业强势： ......................................................................................................................................223 三 .业后营销： ......................................................................................................................................223 四 .营销阶段划分： ...............................................................................................................................224 五 .整体活动描述： ...............................................................................................................................224 开 业整体方案 ........................................................................................................................................225 开业庆典篇 ............................................................................................................................................226 开业演出篇 ............................................................................................................................................230 开业促销篇 ............................................................................................................................................231 营销活动方案 ......................................................................。