高级口译英到中学位课

高级口译英到中学位课内容摘要：

ical problem. The technology for the conversion of alcohol from starchy plants has been in existence for over 40 years. And there are two ways of um using a1cohoI as car fuel. One such way39。 um, is in the form of pure alcohol. An example of this is in Brazil in a project called the ProAlcohol Project, and in Brazil cars are being produced to run on pure alcohol. A second use of alcohol as a car fuel is in a mixture with petrol , or with gasoline. In a mixture with gasoline this produces a mixture  called ..gasohol,. In Germany for example, they have an experiment in which there, there’s such a mixture of 85 per cent petrol , or 85 per cent gas, 85 per cent gasoline and 15 per cent methanol.  So if technology and the conversion of engines are not a prob1em, then rea1ly it is a question of economics, and there are three main factors which would affect the production ... Passage Two:  At present panies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they got (1)_____ throughout the world. The second reason is that panies and industries (2)_____money, as they get reductions in the tax they owe if they sponsor sports or arts activities.  As sponsorship is (3)_____, careful thinking is required in deciding which events to sponsor. It is important that the event to be sponsored (4)____the product(s) to be promoted. That is, the right (5)____ and maximum product coverage must be guaranteed in the event.  Points to be considered in sports sponsorship.  As sponsorship is (3)_____, careful thinking is required in deciding which events to sponsor. It is important that the event to be sponsored (4)____the product(s) to be promoted. That is, the right (5)____ and maximum product coverage must be guaranteed in the event.  Points to be considered in sports sponsorship.  International sports events are big (6) ____ events, which get extensive coverage on TV and in the press. Smaller events attract fewer people. Identification of the potential audience  Aiming at the right audience is most important for smaller events. The right audience would attract manufacturers of other related products like (7)_____, etc. Advantages of sponsorship  Advantages are longerterm.  People are expected to respond (8)____to the products promoted and be more likely to buy them.  Advertising is (9)____the mind. Sponsorship is better than straight advertising: a ) less  (10)____ b) taxfree .  KEYS  1. Known 2. Save  3. Costly/expensive  4. Match  7. Cosmetics/drinks  8. Favourably 9. Conditioning  Tape script  It is mon nowadays for panies and industries to sponsor big sports events. For example, many panies sponsored the 8th National Games held in Shanghai in 1997. Then, what exactly do panies and industries get out of sponsoring big sports events, such as international games? And why do they do so?  There is an obvious answer and a not so obvious one. The obvious answer 1s that they get known worldwide, particularly if they are the principal sponsor of an event.  This is especially important when you consider the number of countries around the world that might show the event on TV. The not so obvious answer is that sponsorship can help firms to save money.  Then how can they save money in this way? Companies can claim expenditures on sponsorship or ..support to sport and the arts, against the amount of tax that they owe. So, if they are going to have to pay tax anyway, why not spend the money on promoting their name or product?  However, sponsorship is surely a very expensive business. So, how does one decide which events or activities to support? Companies spend a lot of time making sure that they have a perfect match between the products to be represented and the activity that needs sponsorship. Basically, panies have to make sure that the image is right and that the product gets maximum coverage through the event. I mean, you wouldn’t expect a pany whose product has a young international image to sponsor a sport that has a following among older people. There are al1 sorts of reasons behind sponsorship. That’s what the game’s about for those who are trying to se1l it.  There are some important points to consider before agree1ng to sponsor an event. First and foremost, I suppose, is the popularity of the event in global terms, I mean. Events like the World Cup and the Olympics have businesses queuing up to offer sponsorship. There are the big media events: hours and hours of TV and satellite coverage guaranteed a1l over the world, as well as press coverage and the possibility of photographs that in some way advertise your product. Most events aren’t quite like that though. I suppose you’ve got the national games every four years in China. But most events appeal to only a limited proportion of the potential audience tennis, for example. Most of the audience there is young, so products for the young are the ones that you would associate with the event.  Then how do you match up the product with the event? The most important thing with the smaller event is to identify the audience it’s going to appeal to in this instance, tennis and young people. That should attract drinks manufacturers, sports fashion designers, cosmetics producers, and so on. Then you look at the potential coverage in the media. It’s the sort of event that might attract CocaCola or Pepsi maybe even McDonalds.  In sponsoring sports events, it is not just the media coverage that matters. The important question is whether the people who’ve either been to the event or read about it in the press will。