ibm—壹湾行销管理与策略-咨询报告(编辑修改稿)

ibm—壹湾行销管理与策略-咨询报告(编辑修改稿)内容摘要：

How to optimise coverage resources? ? How to align to buyer channel preferences? ? How to plan the gotomarket model? ? How to unstack channels? ? Which channels for which offering? ? How to manage channel conflict? ? How to identify channel revenue gaps? ? How to identify Leads gaps? ? How to drive corrective actions? FOR ALL CHANNELS ? How to improve pipeline value amp。 quality? ? How to align/leverage crossbusiness unit? ? How to identify emerging channels? ? How to identify amp。 leverage Influencers? Interactive IMC Campaign Strategy Demand Generation Advertising Event Marketing MRC IMC Operations IMC Specializations What is Integrated Marketing Communication? People amp。 Community Communications Measurement amp。 Reporting Skills Management amp。 Education Mgmt System, Mktg Processes amp。 Tools Market focused Maximize internal efficiency amp。 effectiveness to accelerate marketing contributions to business growth Customer Marketplace Internal effectiveness amp。 efficiency focused SUPPORT MI MM DCM IMC MO What is Marketing Operation ? Mission of IBM Marketing IBM Marketing Blueprint Market Intelligence (MI) Marketing Management (MM) Distribution Channels Management (DCM) Integrated Marketing Communications (IMC) Marketing Operation (MO) Marketing Planning Process IBM Taiwan Marketing Operations Q amp。 A Agenda Understand the Marketplace P。