ac尼尔森个人润肤产品市场调查报告(编辑修改稿)

ac尼尔森个人润肤产品市场调查报告(编辑修改稿)内容摘要：

re Performance。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 MILK 200ml 60 70 REG LOTION 87 87 86 76 100ml 74 72 84 75 200ml 87 85 61 54 300ml 27 22 UC LOTION 88 86 89 86 100ml 65 63 80 75 200ml 87 85 87 86 Weighted Distribution (000RMB) (11) (11) •Number in brackets are of weighted distribution. Copyright 20xx ACNielsen 26 SHH/S, Body Key Brand Share amp。 Price Low Price Product Gained Share。 Nivea Gained Share Slightly Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 4 Key Brand XX 28 34 126 130 VASELINE 31 26 157 158 SOFTSENSE 125 128 NIVEA 161 148 BAI QUE LING 39 36 173 91 Value Share Volume Share In , key brand are of露华浓 雅佳美 润肤露 450ml priced RMB37/pck(82rmb/kg), and Body Lotion Basic Base (200ML) Copyright 20xx ACNielsen 27 SHH/S, Key Brands SKU Value Share Nivea Fresh amp。 Intensive Milk Both Contributed to Its Share Gains 3 . 78 . 11 4 . 51 0 . 64 M t o JF 0 2 4 M t o JF 0 3S O F T S E N S E 2 0 0 m lS O F T S E N S E 1 1 0 m l5 . 244 . 84 . 95 . 511 . 114 M t o J F 0 2 4 M t o J F 0 3E N R I C H E D M I L K 1 2 5 m l F I R M I N G 2 0 0 m lF R E S H 1 2 5 m l F R E S H 2 0 0 m lI N T E N S I V E M I L K 1 2 5 m l I N T E N S I V E M I L K 2 0 0 m lBody Lotion Basic Base 9 . 88 . 4211 8 . 4137111519232731354 M t o JF 0 2 4 M t o JF 0 3V a s e l i n e 2 0 0 m lV a s e l i n e 1 0 0 m lSoftsense Nivea Vaseline Copyright 20xx ACNielsen 28 Key Brands SKU Comparison, SHH/S SS110ml/Nivea Fresh200ml Dist. amp。 SPPD Gained JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 MILK 200ml 70 XX REGULAR 100ml 72 75 XX REGULAR 200ml 85 54 XX REGULAR 300ml 22 XX UC 100ml 63 75 XX UC 200ml 85 86 SOFTSENSE 110ml 52 73 SOFTSENSE 200ml 83 75 FIRMING 200ml 64 62 FRESH 125ml 34 44 FRESH 200ml 52 62 INTENSIVE MILK 125ml 55 42 22 INTENSIVE MILK 200ml 52 61 Vaseline 100ml 63 64 Vaseline 200ml 51 62 Weighted Distribution (000RMB) RMB/Pck Copyright 20xx ACNielsen 29 BJH/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX 7 MILK 200ml REG LOTION 100ml 200ml 300ml UC LOTION 100ml 200ml Copyright 20xx ACNielsen 30 BJH/S, XX Lotion SKU Dist. amp。 SPPD Milk200ml Gained Distribution With Good Instore Performance。 UC 200ml Maintained Overall Distribution but Declined in SPPD ND01 JF02 ND02 JF03 JF02 JF03 Weighted Distribution (000RMB) MILK 200ml 36 55 REG LOTION 84 93 86 84 100ml 67 76 82 78 200ml 70 66 72 66 300ml 13 13 22 13 UC LOTION 83 82 81 78 100ml 82 80 76 75 4 200ml 71 67 73 67 Copyright 20xx ACNielsen 31 BJH/S, Body Key Brand Share amp。 Price XX Lose Most Share to Other Low Price Products Rmb/Kg 4Months to JF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03 Value Share Volume Share Body Lotion Basic Base XX 7 141 139 NIVEA 2 188 175 VASELINE 185 175 YU MEI JING 53 52 FA 125 101 SOFTSENSE 1 135 123 118 106 •In , key brand are of露华浓 雅佳美 drove sale in BJ Copyright 20xx ACNielsen 32 BJH/S, Key Brands SKU Value Share 1 . 91 . 12 . 30 . 52 . 94 M t o JF 0 2 4 M t o JF 0 3F A 4 0 0 m l P U M PF A 2 5 0 m lF A 1 0 0 m l1 . 11 0 . 46 . 258 . 522 . 91 . 21 . 31 . 34 M t o J F 0 2 4 M t o J F 0 3E N R I C H E D 2 0 0 m l E N R I C H E D 1 2 5 m lF I R M I N G L O T I O N 2 0 0 m l F R E S H 1 2 5 m lF R E S H 2 0 0 m l I N T E N S I V E M I L K 1 2 5 m lI N T E N S I V E M I L K 2 0 0 m lBody Lotion Basic Base 7 . 96 . 86 . 984 M t o JF 0 2 4 M t o JF 0 3V a se l i n e 2 0 0 mlV a se l i n e 1 0 0 mlFA Nivea Vaseline Copyright 20xx ACNielsen 33 Key Brands SKU Comparison, BJH/S JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 Weighted Distribution (000RMB) RMB/Pck MILK 200ml 55 REGULAR 100ml 76 78 REGULAR 200ml 66 66 REGULAR 300ml 13 13 ULTRA CARE 100ml 80 75 4 ULTRA CARE 200ml 67 67 FA 100ml 47 26 FA 250ml 33 1 18 FA 400mlPUMP 19 FIRMING LOTION 200ml 33 44 FRESH 125ml 4 12 FRESH 200ml 32 37 3 INTENSIVE MILK 125ml 21 30 25 INTENSIVE MILK 200ml 33 45 6 26 VASELINE 100ml 54 44 VASELINE 200ml 37 32 Nivea (95Rmb/kg) Copyright 20xx ACNielsen 34 AH/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base) 4M to JF02 4M to JF03 Chg YA ND01 JF02 ND02 JF03 Chg YA XX MILK 200ml 5 5 8 8 REG LOTION 18 50ml 1 100ml 200ml 9 300ml 0 0 0 ULTRA CARE 100ml 22 200ml 0 Copyright 20xx ACNielsen 35 AH/S, XX Lotion SKU Distributionamp。 SPPD Key SKU Distribution Maintain。 Milk200ml Better InStore Performance Than XX Other SKUs ND01 JF02 ND02 JF03 JF02 JF03 Weighted Distribution (000RMB) MILK 200ml 19 22 REG LOTION 5。