anipbasedgrowthstrategyforoman39stourism

anipbasedgrowthstrategyforoman39stourism内容摘要：

t 7 … Which Has So Far Not Integrated IP Source: Roya Ghafele Linking IP to tourism Does not use Geographical indications, collective marks amp。 certification marks to brand a place or a nation or to convey its uniqueness distinctiveness amp。 credibility Does not use trade secrets/ process patents to guarantee quality of services • Self contained resort hotels • Sand amp。 beaches • Nature desert expeditions, mountain exploration, whales/dolphin/bird watching • Cultural attractions • Sports Watersports, desert motoring, weekend mountains Oman’s Current Value Proposition Tourism amp。 IP Chart 8 The Omani Context Intellectual Property: Key In Tourism Making Oman Better Off AGENDA Tourism amp。 IP Chart 9 IP Boosts Tourism IP Geographical Indications Certification Marks Collective Trademarks Trade Secrets Process Patents (not in all countries allowed) Developing an intellectual infrastructure: upgrading know how, skills amp。 business processes Telling the story of who we are: promoting amp。 positioning in the market Source: Roya Ghafele, Simon Anholt Tourism amp。 IP Chart 10 New Horizons Through Collective Marks, Certification Marks, Geographical Indications Source: Roya Ghafele Telling The Story Of Who We Are: Don’t let others define who you are Uniqueness: What distinguishes Oman from other tourist dest。