质量管理前沿领域-质量机能展开qfd简介(编辑修改稿)

质量管理前沿领域-质量机能展开qfd简介(编辑修改稿)内容摘要：

posal Discussion of Marketing • What training, exposure have you had to “inbound” marketing techniques? • What are the key techniques you that can be used to: –Determine Customer Attributes? –Prioritize Customer Attributes? Traditional Over the Wall Design What is the QFD for? QFD is for • Coordinating skills within an anization –Serves as a lingua franca –Helps break down the functional silos –Encourages real teamwork • Designing goods that customers want to purchase –Creates external focus –Provides immersion in the specifications • Target setting for mature products QFD is NOT for • Automatic decision making –”the house absolves no one of the responsibility of making tough decisions” • Implementing a quick fix –”None of this is simple…” –”An elegant idea ultimately decays into process…” –”What is also not simple is creating an anization capable of absorbing elegant ideas” • More difficult to use for highly novel / unprecedented functions Hauser and Clausing, 1988, “The House of Quality”, Harvard Business Review. Plan for the Session • What is rationality? • Quality Function Deployment –What is it for? What is it not for? –What is it? How do you use it? –Does it work? • Next steps “Rooms” in the House of Quality Figure adapted from Lou Cohen. Correlations Engineering Characteristics Relationships Customer Attributes Customer Perceptions and Benchmarking Objective Measures Importance Ratings Targets Adapted from Hauser and Clausing. Customer Attributes (CAs) • CAs= phrases “customers” use to describe the desired product –Who are the “customers”? • Try to preserve the “voice of the customer” by using their language –What are some examples? –How is the language of the customer different from language required for design? Structuring Customer Attributes Note the treelike structure How would you develop a tree from a jumbled list? Customer Attributes and Bundles of Customer Attributes for a Car Door. Cognitive Parameters Prioritizing Customer Attributes • Capture any strong consensus about relative importance • Do not overemphasize these ratings Relativeimportance Weights of Customer Attributes. “Rooms” in the House of Quality Figure adapted from Lou Cohen. Correlations Engineering Characteristics Relationships Customer Attributes Customer Perceptions and Benchmarking Objective Measures Importance Ratings Targets Engineering Characteristics (ECs) • ECs should describe the product in measurable terms • ECs should directly affect CAs • ECs should be applicable to other designs (the petitor’s design amp。 new alternatives) • Are there other attributes of good ECs? • What are some examples of poorly written ECs? Example Relationship Matrix Indicates a strong positive relationship􀀹 Indicates a medium positive relationship X Indicates a strong negative relationship X Indicates a medium negative relationship Note the objective measures of ECs Axiomatic Design • Design viewed as mapping between the domains (customer, physical, p。