营销与社会：社会责任和营销伦理(编辑修改稿)

营销与社会：社会责任和营销伦理(编辑修改稿)内容摘要：

isms of Marketing 社会对于营销的批评 • Marketing’s Impact on Other Businesses  Acquisitions of Competitors  Marketing Practices  Creating Barriers to Entry • 营销对其它商家的冲击  降低竞争度  营销惯例  创造进入障碍 20 9 Citizen amp。 Public Actions to Regulate Marketing 公民和公从众规范营销行为的活动 • Consumerism  Traditional Seller’s Rights  Traditional Buyer’s Rights  Additional Rights Proposed by Consumer Advocates  Each proposed right has led to more specific proposals by consumerists • 消费者保护主义  传统的销售商权利  传统的消费者权利  消费者呼吁增加的权利 每一个提议的权利都会带来消费者保护主义者更多的建议 20 10 • Environmentalism  Environmental Sustainability  Pollution prevention  Product stewardship  New environmental technology  Sustainability vision • 环境保护主义  环境可持续发展 污染预防 产品功用 新的环保技术 可持续发展理念 Citizen amp。 Public Actions to Regulate Marketing 公民和公从众规范营销行为的活动 20 11 • Public Actions to Regulate Marketing  Major legal issues affect every area of marketing management, including:  Selling and advertising decisions  Channel decisions  Product decisions  Packaging decisions  Price decisions  Competitive reaction decisions •。