恒安消费产品销售培训-销售周期(编辑修改稿)

恒安消费产品销售培训-销售周期(编辑修改稿)内容摘要：

• 客户也会对您进行挑选 – 诚实地回答所有问题 … 不要夸大自己的产品或能力 Selling Cycle Page 6 Step 4: Present Your Product 展示您的产品 • Presenting your product requires preparation – Practice your presentation…be enthusiastic – Plan answers to expected questions – Make of list of key product benefits that will persuade the customer to buy • This is where you convince the customer of your dependability to manage the account and your pany’s dependability as a supplier • The customer buys more than your product…they are buying you – Be courteous and always say “thank you” for their time Prepare Well for any Presentation 精心准备您的产品展示活动 • 展示您的产品需要精心准备 – 练习您的演示技巧 … 要热情饱满 – 预先为客户可能提出的问题准备答案 – 列出关键产品的性能利益，吸引客户购买 • 在产品展示中，您可以展示您的客户管理能力，和公司作为供应商的可信赖性 • 客户不仅买产品 … 他们也是在“买”您 – 要彬彬有礼，要为他们付出的时间表示感谢 Selling Cycle Page 7 Step 5: Address Concerns 回应客户担忧的问题 • You must answer all questions and address all concerns, issues and negative ments • Avoid this and seriously hurt your chance of a sale • Answers must be factual, unemotional and honest • Have remendations in mind to remove barriers to making the sale – It is OK to say “I don’t know”, but always state that you will get back to the customer with the answer…then be sure you do! • Questions, con。