尼尔森的英特网广告监测(编辑修改稿)

尼尔森的英特网广告监测(编辑修改稿)内容摘要：

th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Cinema amp。 Outdoor  All data reported by ACNielsen MMS es directly from the industries  We make no expenditure, size or period adjustments to the data  Some brands are refined to fit the ACNielsen MMS brand structure IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Direct Mail  A “secret” medium – advertising is not in the public domain  Use a panel of households to gauge activity  Estimation of DM value to within 163。 of the Post Office (163。 vs 163。 )  Endorsement of ACNielsen MMS by DM industry bodies IPA 7th June 20xx Copyright 20xx ACNielsen The Great Inter Challenge! IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Inter  For cross media brand expenditure parisons to be robust, data collection methodology has to be similar  Theoretically, similar methodologies are possible IPA 7th June 20xx Copyright 20xx ACNielsen Inter trading variables  The key trading var。