主流crm软件厂商技术指标调查报告-i(编辑修改稿)

主流crm软件厂商技术指标调查报告-i(编辑修改稿)内容摘要：

em – Plan carefully, build a team, phase the implementation – Establish baseline metrics and measurement process – Communicate, municate, municate! Source: Lexmark Are You Listening? “ If you’re constantly getting feedback from your customers …and you’re willing to listen, you can make the most of the opportunities implicit in those needs.” Michael Dell, in Direct From Dell “ Businesses survive or decline based on their employees’ ability to listen. Hire the smartest, best people you can get, orient them to customer satisfaction at the expense of all else, then get out of their way and let them work.” Doug Allred, SVP Customer Advocacy for Cisco Systems Selling Through Complex Channels Customers Selling Channels Dealers Marketplaces OEMs Retailers Etailers Reseller Enterprise Enable Commerce With selling partners Visibility of customer activity Influence over customer experience Collaboration with partner business processes CRM Technology Evolution CRM Maturity Potential Competitive Advantage Low High Automate Streamline internal sales and service processes. More of the same, done faster and cheaper. SFA, Call Center Single Channel Collaborate Engage customers and partners for win/win/win Enable manytomany relationship works CBiz Solutions Collaborative Network Innovate Design different, more effective processes Use new channels and customer touch points eCRM, PRM Multi Channel High “ The Inter as a sales channel represents only a fraction of its potential to business. The real potential lies in。