科x尼电子商务课程(编辑修改稿)

科x尼电子商务课程(编辑修改稿)内容摘要：

creating the layout for an online catalog it is important to consider the following factors  Clarity of key information and messages – Key messages should be simple and well positioned to ensure that shoppers read critical information – Site should have just the right amount of information to not look cluttered or disanized  Provide enough information for customers to make a buying decision – Key information such as price should be provided up front – More detailed information should be made available for customers to review if they desire (., shipping, item viewing options, detailed description, options if available, related products)  Ease of use – Organization of information should be logical – Clickthrough required to get to additional information should be intuitive Online Catalog 7/7/2020 1:49:35 AM Pottery Barn simply displays information in their online catalog and has created a structure that is easy to navigate through EXAMPLE Online Catalog 7/7/2020 1:49:35 AM Conducting a survey can help a pany to better understand who they should target with their value proposition or if their value proposition should be refined Market Research Process  Develop list of questions  Distribute surveys to participants  Collect surveys  Enter survey response data into puter  Analyze survey responses Focus of Today’s Discussion Key Considerations when Developing Survey  Gather a well represented cross s。