20xx年江苏省普通高校专转本英语试卷内容摘要:

red lights all night. Advertising has been among England’s biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without adding customerappeal to all his other problem of manhours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers (赋予 ) status, or attracts love, or signifies manliness. Other manufactures find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration sees called for how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself. 16. Which of the following can best describe the author’s attitude toward modern advertising? A. Indifferent B. Shocked C. Disapproving D. Approving 17. According to the author, which is NOT the designer’s chief concern when he designs a product? A. Stress factors B. Manhours C. Machine tolerances D. Customerappeal 18. It is stated in the passage that those responsible for giving a product customerappeal are . A. customers B. designers C. advertisers D. manufacturers 19. According to the author, when some change in a product is necessary, a manufacturer will choose to . A. lower the production cost B. hire a better designer C. improve its quality D. alter its image 20. The best title for the passage might be . A. Advertising since the War B. Advertising and Manufacturers C. Advertising— England’s Biggest Industry D. Advertising and Purchasers Part II Vocabulary and Structure (共 40 小题,每小题 1分,共 40 分) Directions: In this part there are forty inplete sentences. Each sentence is followed by four choices. Choose the one that best pletes the sentence and then mark your answer on the Answer Sheet. 21. A great many cancers can be cured but only if before they have begun to spread or colonize in other parts of the body. A. properly treat B. properly treating C. being properly treated D. properly treated 22. she is a likeable girl, she is very difficult to work with. A. Since B. However C. As far as D. While 23. All the tourists gave the robber their money. A. frightened B. frightening C. frighten D. frightful 24. her age, she really did a good job in such a short time. A. Giving B. Gives C. Give D. Given 25. The soldier was with neglecting his duty. A. charged B. conducted C. charged D. mitted 26. The reason why the car stopped was . A. because the road was not good B. that the road was not good C. due to the bad road D. because of the bad road 27. You’d better hurry, you might be late for class. A. or B. and C. unless D. but 28. , he performed the task with success. A. It was expected B. Which was expected C. As was expected D. That was expected 29. The doctor felt John’s arm to if the bone was broken. A. work out B. find out C. look at D. see out 30. He just my suggestion at the meeting yesterday. A. put away B. shut down C. showed off D. brushed aside 31. The question at the next meeting remain a secret. A. discussed B. to discuss C. to be discussed D. being discussed 32. His laziness his failure in the final exam. A. gave up B. contributed C. resulted in D. distributed 33. The teacher’s to my statement about this poet led me to read widely about poems. A. change B. charge C. challenge D. chance 34. On most of the nights, Jane reading letters from her boyfriend. A. stayed off B. stayed on C. stayed out D. stayed up 35. The firstyear students were learning form the army in Miyun, a suburb of Beijing near I lived. A. what B. where C. that D. which 36. Lynda and hundreds of young people like him the post of typist. A. approached B. applied for C. appealed to D. approved of 37. Anybody is entitled to such benefit of age or sex. A. regardless B. whether C. in spite D. in case 38. In this building each apartment could a family of six. A. house B. cover C. make D. include 39. I tried to get out of the business, I found impossible. A. who B. which C. that D. what 40. When he explained it again and again, the student’s patience . A. ran over B. ran on C. ran out D. ran off 41. When her neighbor Grandma Wang became ill, the girl often . A. fitted in B. worked out C. held back D. helped out 42. If you really want to apply for the dangerous job, I won’t , thought I think it’s a crazy idea. A. stood in your way B. stand on the way C. stand in your way D. stand by the way 43. He was trying to read。 , the phone kept ringing. A. meanwhile B. then C. later D. afterwards 44. I am out of those people who like a strenuous (费力的 ) holiday。 I believe in . A. took it easy B. taken it easy C. taking it easy D. taking it easily 45. The police matched the finger prints and found they were . A. equivalent B. identical C. similar D. equal 46. Formally, in the United States, many nurses worked as private duty nurses in hospitals. A. other than B. more than C. less than D. rather than 47. If you don’t mind. I do my homework than play cards with you. A. had be。
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