葡萄酒营销策划书(中英文对照)

葡萄酒营销策划书(中英文对照)内容摘要：

渠道占 49%；在零售渠道中，超市和大卖场又占 55%，其余为便利店、专卖店和独立的食品店等。 (4)distribution status: the wine consumption channel is generally divided into drinkery and retail shop two big the distribute channel is mealamp。 drink shop accounts for 51%, retail accounts for 49%。 In the retail channel, supermarket and large sales field account for 55% , the others are convenience store, monopolized shop and independent food supply retail shop,etc.. (5)宏观环境 分析 ： 国际葡萄酒市场的低迷使得 包括中国在内的亚洲国家成为葡萄酒竞争的主战场，中国无疑将成为这 类 市场的热门，这为国外葡萄酒提供了有巨大潜力的市场；中国政府鼓励人民消费更多的葡萄酒和果酒，降低浪费粮食的白酒的消费；随着生活水平的提高，越来越多的消费者会开始消费进口葡萄酒。 (5)Macro environment analysis: The depression of the international wine market makes the Asian countries including China bee the mai n battle field of wine petition, China will undoubtedly bees the focus of such crazy market. This helps to provide a great market full of potential for the foreign wines。 China government encourages Chinese people to consume more wine and fruit wine, reduces the consumption of Chinese white wines。 With the improvement of the living standard, more and more Chinese consumers will begin to consume imported wines. 3. SWOT 和问题分析 amp。 Analysis 优势： 本集团有雄厚的经济势力；有较强的技术势力；国家政府高度重视西部大开发并确定了极为优惠的进出口政策。 S(strength):Solid economic forces。 stronger technological forces。 The national government has paid close attention to the development of western regions and confirmed the extremely favourable imports and exports policy. 劣势： 进口葡萄酒由于只占到中国葡萄酒市场大约 10%的份额，而且经销商主要为国外独资或者合资销售型企业和国内小型贸易商或分销商。 同国内葡萄酒企业一样，进口酒不仅要受市场开拓、市场培育和通路运作等方面较高成本费的制约，还要受制于从厂商到消费终端（酒店、卖场、酒吧、 KTV、夜总会等）所发生的高额进场费和各种推广促销费用。 W(weakness): Wines imported from abroad only accounts for about 10% of China wine market, furthermore,most of dealers mainly are foreign Sole。