社会网络与电子商务

社会网络与电子商务内容摘要：

networking is that valuation generated from trusts within specific social networks, and therefore, can improve profitability, effectiveness and efficiency of advertising.Also, by incorporating social networking and other technologies such as remendation system, Eenterprises can reach useful data for predictions of market trends, customer behaviors and so forth. For example, an Emerce website can identify opinion leaders with high influence and maximize the effectiveness of marketing based on a social network surrounding opinion leaders. It can help the pany establish its petitive advantage differentiating from others. ChallengesDespite of the optimistic perspective some disputes exist suspecting its promising profitability and effectiveness. The main point of optimistic opinion is virtual social networking holds the same attribute of real social network so that persons inside the society trust each other, and the virtual nets promise the credibility for people. However, there is doubt about the similarities between the virtual and the physical one.According to [4], incredibility lies somehow in nowadays most popular social networks. For example, MySpace does not indicate to be a trusted munity on college campuses。 Advertising on Facebook or MySpace will either be unseen by Millennials or ignored etc. Simply thinking social networking as something money promising, however,probably may cause a failure of investment as customers or online surfers may consider advertisements offensive and intrusive. It is suggested that overstatement may arise and careful exploration should be conducted.4 Value creation Why value creation is importantWhen talking about changes in business whatever it is a organizational structure change or a new technology introduced,it is necessary to make sure that the change decision is strategic and efficient. Even though it is unlikely to materialize every change to monetary form, it is pulsory to present the investment pany that the change is to influence the pany in a good way in short or long and Mobile technologies are difficult to some extent to be judged if they are good or bad investments as they are normally investments towards pany business infrastructures. Social networking is one example of this kind of investments.In order to make proper decisions on choosing whether or not to use the social network, it is prerequisite to findsome method other than monetary one. A popular method for judging mobile merces technologies is the Braudel Rule. According to [1], a technology will create value for potential users if it is built and implemented in such a way that it will expand the limit of the possible within the structure of users everyday life. However, the author regarded an important rule also for emerce and other increasing technologies. When remove the barriers rather then just provide more options, it can offer opportunities for better support pared with existing technologies. To make it clear, the characteristics of value determine how the value could be created. Therefore, it is necessary to understand what value means in order to increase it, or lets say in this situation, to increase the value of advertisement means. How value is createdIt is necessary to understand how value created within the supply chain management. Generally, value created is the difference between the consumer benefits (or the maximum willingness to pay for the product) and the costs for providing the product. Figure 1 demonstrates the idea.However, the value created g。