有关:“电子商务”中英文翻译内容摘要:

to attack. Yahoo understood before anybody else that consumers wanted a fast, prehensive guide to the websites out there. So they optimized their site for speed: its page file sizes are still almost half that of other portals like Excite or Lycos, and hence load quicker. So, in any given five minutes of surfing, a user will see twice as many pages of Yahoo as he’ll see elsewhere. Further, they used opinionated reviewers to rate sites objectively, rather than give in to a “Your Ad Here” Yellow Pages mentality. Users like understands one thing really well. All that its users want is fast, prehensive search. And there’s an amazing amount of technology behind the world’s simplestlooking website to do just same rules work in the offline world. Ask yourself, frankly, is there anything unique about your product, service or offering that people will talk about it by themselves. Will your spouse remend it to his or her friends? Will journalists clamour to write about it?If you intend to open an online business, you can avoid the mistakes of other Inter retailers. When thinking of selling a product online, you need to realize that the Inter is not the best medium for every product. To know if your product will do well on the Inter, ask yourself thefollowing questions:Is it easier to buy your product over the Inter than in a retail store?The Inter lends itself well to products that are not monly sold inretail stores and groceries. Take eBay for example. eBay is a success because it provides a venue for online shoppers to find products that may not be easily available in the shopping mall. If you are looking for an Indian silk painting, an art deco lamp, or a rare baseball card, you have a higher chance of securing these items on eBay than in the mall. However, it doesn39。 t make much sense to sell on the Inter products that can be bought easily from neighborhood stores. Can a Web site be sustained by selling cigarettes? I don39。 t think so. Why pay an additional $2 shipping fee for a product you can purchase just about anywhere? Dog food is another example of a bad choice of online product. Rememberthe nowdeceased sock puppet? Despite heavy advertising by , people did not e in droves to buy dog food online. Why buy pet food online and pay extra for shipping costs for a product that every grocery and pet food shop sells? The product39。 s high shipping costs further hindered people from buying pet foods online. No one was surprised that eventually don39。 t mean to say that all products sold by groceries, stores and shopping malls cannot be sold on the Inter. The key is to create additional value for your customers. According to Nick Earle and Peter Keen,in their book From . to .profit, the online businesses who successfully provide value to their customers are those who know how to build relationships, manage logistics, mesh their channels, and transform their financial capital and cost structures. In layman terms, you must provide your customers with additional benefits, beyond the basic , an online store that Tony Roeder started out of his home. He distributes Red Flyer toy wagons on the Inter. While giant toy retailers such as ToysRUs and eToys also carry Red Flyer wagons, his petitors carry only two or three models of the product. To stand out from both his offline and online petition, Tony provided his customers with a wider variety of Red Flyer wagons by carrying the entire product line. His efforts paid off. After three years, his online business surpassed the million。
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