微信营销外文文献翻译

微信营销外文文献翻译内容摘要：

rm of barriers, for their own future to lay a better foundation for the longterm development. As China39。 s work and munications business, WeChat even run at independence from basic work services, to provide users with calls and text messages and other munication services. Their own future, WeChat may have to pay function or with goods ten pay binding, in the field of Chinese pay and pay treasure to pete, a share in the field of mobile payment. Because WeChat can call mobile phone positioning function, the future can be associated with merchants from all walks of life, to provide users with nearby shops offer information, and provide onestop service for the WeChat function as well as other properties are not pleted, the future development of space is limited. Consumer behavior research Ajzen and Fishbein (1980) argue that behavioral intention refers to the customer to a certain behavior of the will of the positive degree, it tends to have spontaneously, without shadow interference with other external factors, the positive intention will enable customers to some kind of engage in this behavior the stronger the will, the more likely to go for this behavior. Ajzen (1991) points out that the behavior intention than factors such as attitudes, feelings and beliefs that can more accurately describe the behavior, thus determine the consumer is in the future a certain period of time no will to take some actions, the best way is to know whether the intention for the behavior. Fishbein Martin (1992) pointed out that the study of consumer behavior has for many years, for the traditional research methods in general consumer purchase decision process first, and then according to each part of the process of research Gui analysis, determine its influencing factors. This traditional method is a very big difficulty lies in the consumer behavior is hard to follow, even if can track, cost is high, it39。 s not good for scholars, after continuous exploration, many scholars have researched, not directly but through indirect research act intending to study consumer behavior, because light behavior intention is the behavior of consumers, it often can accurately predict consumer behavior. 3 analysis model and research hypothesis WeChat for the new marketing mode WeChat provides a good platform, many panies want to seize this opportunity in try ing hard, try ing to use this platform to develop the enterprise itself. What WeChat most wele, but consumers which WeChat marketing methods most easily accepted by consumers, marketing in different ways, specific how should operate, which WeChat marketing methods provide the possibility for its own development, the problem for WeChat marketing panies are universal, then this one problem to be solved. To conduct a prehensive analysis, the function of the WeChat summary WeChat marketing various features and parative analysis of advantages and disadvantages of WeChat and development prospects, and then build the WeChat marketing to the influence factors of consumer behavior model, the specific model is shown in figure to find the inner link between the variables, so as to better provide better theory basis for enterprises WeChat marketing and put forward the corresponding Suggestions. WeChat marketing factors On consumer purchase decisions are involved in many d。