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statements for the primary purpose of forecasting the financial health of the pany. This is acplished by examining trends in key financial data, paring financial data across panies, and analyzing key financial ratios. Managers are also widely concerned with the financial ratios. First the ratios provide indicators of how well the pany and its business units are performing. Some of these ratios would ordinarily be used in a balanced scorecard approach. The specific ratios selected depend on the pany39。 s strategy. For example a pany that wants to emphasize responsiveness to customers may closely monitor the inventory turnover ratio. Since managers must report to shareholders and may wish to raise funds from external sources, managers must pay attention to the financial ratios used by external inventories to evaluate the pany39。 s investment potential and creditworthiness. Although financial statement analysis is a highly useful tool, it has two limitations. These two limitations involve the parability of financial data between panies and the need to look beyond ratios. Comparison of one pany with another c。
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