品牌战略外文翻译

品牌战略外文翻译内容摘要：

consideration set using data from a filed experiment carried out in shanghai. Customers are likely to view the services as a bundle of attributes, which may differ in their contribution from the service evaluation and choice. In this article, we study the attributes of inpatients satisfaction. By using factor analysis and multiple linear regression, we found (1) the attributes which affect inpatients’ satisfaction include medical quality, the understanding and munication with hospital staff, environment, waiting time and additional service. (2) medical quality is the most important aspect. The second is understanding and munication. The other three attributes are not so import. Building a model of customer decisionmaking behaviour to the international education industry for understanding the characteristics of this kind of decisionmaking behaviour. The results indict that the model as cultural value— motivation— intent to study abroad gives us a good way to understand the students who intent to study abroad. The financial barriers and psychological problem will moderate the relationship between motivations and intention to study abroad. Under the current petition environment, building good relationship with high value customers is an important way for enterprises to gain petitive advantage. An approach to cluster customers and analyze their characteristics is put forward in this paper. The basic analysis process of the method consists three stages. Firstly, through querying transaction records and analyzing transaction cost, each customer’s total profit contribution to enterprise can be gained, and it is used to measure the customer value. Secondly, the kmeans clustering method is used to partition customers into different clusters by their value. Lastly, a decision tree is built to reflect customer characteristics with different customer value, and help the management to develop right customer strategy. This article expands the concept of brand in theory, gives the relation and harmony theory model of enterprise innovation petence and the petitive petence of brand, and studies the multiplier effect theories of enterprise39。 s innovation ability and brand petitiveness. Based on the theories of marketing channel behaviors。