精选英文广告教案

精选英文广告教案内容摘要：

广告的定义是不同的。 许多人界定这个词的性质是不同的，因为广告随着时间不断变化。 曾经在 20 世纪之交，现代广告之父阿尔伯特 拉斯克尔，把 “ 广告 ”定义为，“ 由因果关系驱使的印刷形式的推销术。 ” 他给除出了这样的意义，因为在那个时候提供广播和电视是相当有限而印刷媒体是常用的，因为它们对大多数的人来说是容易达到的。 然而，也有或应具备一些 基本内容，确定一项活动是否属于广告。 四、 Supplementary exercises： Translation: 如果没有人看这则广告，拥有正确的定位也不会带来多少好处。 An advertisement?s correct position can do little good to the product if it hasn?t been seen by anyone. 广告是跟随潮流还是领导潮流。 在何种情况下，广告就会超越反映社会价值的界限，而开始创造社会价值呢。 Does advertising follow trends or lead them? At what points does advertising cross the line between reflecting social values and creating social values? 批评者们认为广告常常跨越这个界限，强烈影响着意志薄弱的群体，比如十几岁的年轻人。 的确，不论是从金钱上考虑（ 我们每年花在教育消费者金钱要远远多于花在教育孩子们上的），还是从对沟通的控制力上考虑（大众媒体已经不能脱离广告的 支持而生存），我们对广告影响力增加的各种担心比以往任何时候都更有理由。 Critics argue that advertising has repeatedly crossed the line and has strongly influenced the groups with frail mind such as the younger below twenties. The increasing power of advertising, both in terms of money (we spend more annually educating consumers than we spend educating our children) and in terms of munication dominance （ the mass media can no longer survive without advertising support), has made these concerns more prominent than ever. Unit two Agency Structure 一、 Words and Expressions account 客户项目 Account Executive 客户主管 Account Services 客户部 Account planning 客户策划 advertiser 广告主 agency 广告代理商 sister agency 属同一集团的广告公司 Advertising Department 企业广告部 client 客户 Market share 市场占有率 marketing 市场营销 Assistant Partner 董事 助理 CEO: Chief Executive Officer 首席执行官 CFO: Chief Financial Officer 首席财务官 Management Supervisor 管理督导 Creative Department 创作部 director 总监 Art Director 美术指导 Creative Director 创意总监 Media Department 媒介部 Research Department 调查 Traffic Department 流程协调部 二、 Text： Advertising Agent 三、 Advertising appreciation Example One Business OpportunityIndia We are reputed Engineering Company in India having spare capacity for manufacture of High Precision ponents amp。 assemblies for engineering electronic industries. We can provide long term petitive and reliable source. Our facilities include puter aided engineering and manufacturing, CNC technology, efficient processing centers etc. Including gold plating. WE have adequate facility for research and development and a team of experienced engineers and technicians. Presently we are manufacturing clock work mechanisms for defense applications and munication electronic ponents. We are open to discussion for sourcing of ponent, long term strategic alliance, technical collaboration or firm buy back arrangement. Please write to : MR. RAMESH KUMAR CHIEF EXECUTIVE International Operation Fax NO. +91 99 461 5204 Example two Spring Classes START TODAY. It?s fun. It?s exciting and romantic, too. Enjoy the feeling of dance, holding someone special and moving together as one to the music. Arthur Murray?s trained dance teachers make it easy to learn to dance. Come on and get together with new friends. It?s easy the Arthur Murray Way. HOURS: Sliver Spring 681~446 1~10 PM, Mon~Fri. Alexandia 751~4336 11~3 PM Sat. Bethesda 6572700 Falls Church 273~8848 Gaithersburg 590~0837 Example three Connecticut Department of Public Health: What is a woman You ?re a mother, a sister, a wife. You?d rather do without than have your family do without.”(The first picture) “But how will your family do without you? If you?re a woman over the age of 40,you?re at greater risk for breast cancer. But early detection can save your life. ”(The second picture) “Call in hotline to see if you qualify for a free mammogram. 18002031234. Care enough to care for yourself, call today.”(The third picture) 四、 Supplementary exercises Translation: 针对广告主的目的，受教育水平会影响消费者对媒体种类、媒体的具体内容和节目的选择。 For advertisers purposes, education tends to correlate with the type of medium consumers prefer, as well as the specific elements or programs within a medium. 受教育程度较低的消费者更倾 向于通过电视来获取信息，而受教育程度较高的消费者则更喜欢印刷媒体、互联网和精选的有线广播电台等媒体。 Consumers with lower education are higher users of television. Consumers with higher education prefer print media, the Inter, and selected radio and cable stations.。